<![CDATA[The film Ngeri-Ngeri Sedap presents a narrative that is closely related to patriarchal culture, especially in the context of Batak society. Where the role of women in Batak culture is often dominated by men, resulting in negative impacts that affect women's mental and psychological well-being in the family and social spheres. This study aims to analyze how patriarchal culture is represented in the film using Roland Barthes' semiotic theory. The research method used is Roland Barthes' semiotics, with a focus on two-stage semiotic analysis: denotation and connotation that represent the construction of private or household patriarchal culture. The results of the study show that this film reproduces patriarchal values through the construction of gender roles, power relations in the family, and social expectations of women and men. This representation is seen in the dialogue, gestures, and cultural symbols displayed. The conclusion of this study shows that Ngeri-Ngeri not only reflects the patriarchal culture that is still strong in society, but also maintains and normalizes the system through the narratives and symbols used. Although the film shows efforts to resist patriarchy, this film still strengthens male dominance in the family social structure. This study is expected to provide insight into how film as a popular media can be a reflection of the strengthening of the existing social system.]]>
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