Tourism in the Era of Industry 4.0: Harnessing Digital Storytelling and Social Media for Effective Promotion

Lapian, Stanss. L. H. V. Joyce
Mandey, Silvya L.
Tumbuan , Willem J. F. A.
Ogi, Imelda W. J.
Syam, Darmawati
Rindengan , Yaulie
Ambaho, Yance
Suripatty, Roberthair
Winarsih
Makalisang, Meiland
Ormak, Naomi

Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Jurnal Aplikasi Kebijakan Publik dan Bisnis

Digital technology has transformed tourism promotion, especially through digital marketing and storytelling. The COVID-19 pandemic accelerated the use of social media and e-commerce, with storytelling helping build emotional connections and improve destination images. In Indonesia, the Ministry of Tourism uses platforms like TikTok and Instagram for this purpose. Research in West Papua Barat Daya shows that short videos, photos, and blogs effectively raise awareness and attract tourists. Despite challenges like limited infrastructure and skills, digital storytelling remains a powerful and sustainable tool for tourism promotion.