West Science Business and Management
Vol. 3 No. 02 (2025): West Science Business and Management

Consumptive Behavior in the Digital Era: A Literature Study on Generation Z and Millennials in E- Commerce

Yusma Amrulloh Tri Firmansyah (Unknown)
Fery Setiawan (Unknown)

Article Info

Publish Date
30 Jun 2025

Abstract

This research aims to examine the consumptive behavior of Generation Z and Millennials in the use of E-Commerce in the digital era. The writing method uses a review of literature articles obtained through the Science and Technology Index (SINTA) Journal and Copernicus. The results show that in using e-commerce, Gen Z and Millennials show high interest in promotional elements such as competitive prices, attractive discounts, and flash sale programs. However, there are differences in preferences that reflect the characteristics of each generation.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
West Science Business and Management
Website

Abbrev

wsbm

Publisher

Westscience Press

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Editors invite writers and experts to publish and share their ideas through scientific and empirical research in the field of Management and Business. The main objective of this publication is to improve theory, concept, and practice in the field of management and business. Dissemination of ...