JTechLP
Vol 4, No 2, June (2025): JTechLP: Journal of Technology in Language Pedagogy

THE INFLUENCE OF PERSONAL BRANDING IN INCREASING SELF-VALUE AND BUSINESS CREDIBILITY

Rezkayanti, Rezkayanti (Unknown)
Sunusi, Seny Luhriyani (Unknown)
Sakkir, Geminastiti (Unknown)

Article Info

Publish Date
06 Jun 2025

Abstract

This research explores the strategies and techniques for building the personal branding of Muhammad Fadel Austyn Ramadhan and Nurannisa Taswin through their personal Instagram accounts. A qualitative approach with a case study was used, using instruments such as checklists, documentation, and literature to evaluate the 8 elements of building personal branding according to Montoya. The results show that both have successfully built strong personal branding, encompassing specialization, leadership, personality, and distinctiveness and highlight the role of speculation in enhancing self-value and credibility on social media.

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Journal Info
JTechLP
Website

Abbrev

JTechLP

Publisher

Universitas Negeri Makassar

Subject

Education Languange, Linguistic, Communication & Media Social Sciences

Description

Journal of Technology in Language Pedagogy is a peer-reviewed and open-access journal in language education. The aim is to publish conceptual and research articles that explore the application of any technology in language pedagogy and the everyday experience of technology in education. It welcomes ...