Marcommers : Jurnal Marketing Communication and Advertising
Vol 13, No 2 (2024)

Personal Branding berbasis Nilai : Studi Kasus Kanal YouTube Gadgetin

Erlangga, Ari (Unknown)
Mahmudi, Marwan (Unknown)
Umami, Zahrotul (Unknown)

Article Info

Publish Date
10 Oct 2024

Abstract

Penelitian ini menganalisis strategi personal branding David Brendi melalui kanal YouTube GadgetIn. Dengan pendekatan kualitatif deskriptif, data diperoleh melalui wawancara mendalam dan observasi konten. Analisis menggunakan sebelas konsep personal branding dari Rampersad (2008), seperti keaslian, integritas, hingga kinerja. Hasil penelitian menunjukkan bahwa David menerapkan seluruh elemen tersebut secara konsisten, membentuk citra yang kredibel dan dipercaya audiens. Studi ini memperkuat peran media sosial sebagai ruang strategis dalam membangun personal branding yang efektif.

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Journal Info
Marcommers : Jurnal Marketing Communication and Advertising
Website

Abbrev

marcommers

Publisher

Universitas Mercu Buana

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Marcommers is a peer -reviewed scientific journal that published two (2) times a year, in March and October. Editors receive research papers that closely related to the field of Marketing Communication (Advertising, Digital Marketing Communication and consumen behavior). Research themes focused on ...