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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Masyarakat dan Budaya Jurnal Visi Komunikasi Marcommers : Jurnal Marketing Communication and Advertising
Marwan Mahmudi
Universitas Mercu Buana, Jakarta
Humanities Languange, Linguistic, Communication & Media Social Sciences

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 1 
MEMADU METODE PENELITIAN Kualitatif dan Kuantitatif Mahmudi, Marwan
Jurnal Masyarakat dan Budaya Vol 6, No 1 (2004)
Publisher : P2KK LIPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (35.481 KB) | DOI: 10.14203/jmb.v6i1.198

Abstract

Judul Buku : Memadu Metode Penelitian Kualitatif & Kuantitatif Penulis : Julia Brannen Alih Bahasa : H. Nuktah Arfawie Kurde, Imam Safe’i, Nooerhaidi AH Cetakan : Kedua, April 1999 Penerbit : Fakultas Tarbiyah IAIN Antasari Samarinda bekerjasama dengan Pustaka Pelajar (Anggota IKAPI) Glagah UH IV/343 Yogyakarta 55164 Tebal : xiv+226 hlm
MEMADU METODE PENELITIAN Kualitatif dan Kuantitatif Marwan Mahmudi
Jurnal Masyarakat dan Budaya Vol. 6 No. 1 (2004)
Publisher : LIPI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14203/jmb.v6i1.198

Abstract

Judul Buku : Memadu Metode Penelitian Kualitatif & Kuantitatif Penulis : Julia Brannen Alih Bahasa : H. Nuktah Arfawie Kurde, Imam Safe’i, Nooerhaidi AH Cetakan : Kedua, April 1999 Penerbit : Fakultas Tarbiyah IAIN Antasari Samarinda bekerjasama dengan Pustaka Pelajar (Anggota IKAPI) Glagah UH IV/343 Yogyakarta 55164 Tebal : xiv+226 hlm
ANALISIS RESEPSI GENERASI X DAN Y TERHADAP PERSONAL BRANDING PRESIDEN JOKO WIDODO DALAM #JKWVLOG DI YOUTUBE Zefanya Isabertha; Marwan Mahmudi
Jurnal Visi Komunikasi Vol 16, No 2 (2017): November 2017
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (276.078 KB) | DOI: 10.22441/visikom.v16i2.2578

Abstract

YouTube adalah salah satu media sosial dengan begitu banyak pengguna di seluruh dunia. Vlog adalah buku harian pribadi yang dibungkus dalam format audio visual, dan mungkin disebut sebagai versi terbaru dari blogging konvensional. Presiden Republik Indonesia, Bapak Joko Widodo, juga berpartisipasi dalam penggunaan vlog sebagai media untuk berbagi kegiatannya. Tujuan dari penelitian ini adalah untuk secara komprehensif menggambarkan penerimaan audien terhadap personal branding Joko Widodo melalui konten #JKWVLOG yang di-upload di akun resminya YouTube. Penonton dalam penelitian ini berasal dari 2 generasi yang berbeda, X dan Y. Pengumpulan data dilakukan melalui wawancara mendalam dan observasi non partisipatif. Sebagian besar informan dalam penelitian ini menyatakan bahwa Presiden Joko Widodo adalah pemimpin yang rendah hati dan teguh. Hasil penelitian menunjukkan konsistensi Presiden Joko Widodo dalam membangun personal branding-nya sejak awal menjadi salah satu faktor yang mendorong audien menanggapi #JKWVLOG-nya. 
PENGARUH KUALITAS PELAYANAN TAKSI ONLINE “MY BLUEBIRD’ DAN “GRAB” TERHADAP CITRA PERUSAHAAN Susan Sri Apriyani; Marwan Mahmudi
Jurnal Visi Komunikasi Vol 18, No 2 (2019): November 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (301.334 KB) | DOI: 10.22441/visikom.v18i2.9832

Abstract

Bluebird   and   Grab   are   two   professional   transportation   service companies in Indonesia. The two have been competiting to serve their best to satisfy the customers so the positive image will stay remain. The concept of this research  is  using  theory  quoted  from  Kotler  of  serving  quality  and  company image  by  Shirley  Harrison.  Method  used  quantitative  approach  in possitivm  paradigma  and  comparative  study.  The  survey  method  is  using questionaire and the score of the result has been measured using Likert scale.. The questionaire has been sproud to 77 of Mercu Buana University students of Communication, major of Public Relations in 2015 to 2017 that has been a user of Bluebird Taxi and Grab Car. The data has been processed using SPSS 20 in Person’s  correlation,  simple  linear  regretion  test,  and  paired  sample  t-test. There, we found the strong connection of Taksi Bluebird service quality to the company image for 0.792 and also of the Grabcar for 0.62. It proves the impact of service quality to the company image. The difference is that the contribution of service quality to Bluebird Taxi company is 62.7% and to Grabcar company is 39.4%. It’s because Bluebird Taxi focuses more to the transportation service
Dramatization of Children's Fantasy Messages in Dieng Hair in Digital Media Marwan Mahmudi; Haekal Fajri Amrullah; Nono Sungkono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 1 June 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i1.4000

Abstract

This study explains how digital media dramatizes fantasy messages about children with dreadlocks in Dieng. The purpose of this study is to explore the meaning of fantasy messages as a result of dramatization by digital media for children with dreadlocks in Dieng. This study departs from the fantasy theme concept that the content of the message is dramatized to trigger a fantasy chain, such as jokes, analogies, word games, stories, and so on Digital media. Data collection techniques with documentation looking for news in digital media. The results of the research from the Syntax category, the four media showed that Dieng dreadlocks were special children, with unique and fashionable looks. The Script category is said to be privileged not a curse, asking for a different suit than usual. The Thematic category is phrased with the ruwatan ceremony as 'returning a deposit. The Rhetoric category reveals the presence of officials and community leaders to strengthen the dramatization of cultural/traditional phenomena in the news frame. The conclusions and suggestions of the research that the influence of ideology, interests, and editorial policies imply that news is not as subjective as the general view.
City Branding dan Identitas Visual Kota Tanggerang di Instagram: Kajian Competitive Identity Suneni, Suneni; Mahmudi, Marwan; Umami, Zahrotul
Marcommers : Jurnal Marketing Communication and Advertising Vol 14, No 1 (2025)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v14i1.33859

Abstract

Penelitian ini bertujuan untuk menganalisis implementasi elemen Competitive Identity dalam foto dan teks yang diunggah oleh akun Instagram @abouttng sebagai bagian dari strategi City branding Kota Tanggerang. Metode yang digunakan adalah analisis isi kuantitatif deskriptif terhadap 50 unggahan selama periode Januari - Maret 2022. Enam elemen Competitive Identity yang digunakan mengacu pada teori Simon Anholt (2007), yaitu tourism, people, culture, investment, policy, dan brand. Hasil penelitian menunjukkan bahwa elemen Tourism Promotion dan People merupakan elemen yang paling dominan dalam konten caption dan gambar. Sementara elemen Exporting Brands tidak ditemukan sama sekali. Temuan ini mencerminkan kecenderungan city branding digital di Indonesia yang masih berfokus pada aspek pariwisata dan komunitas, namun belum secara optimal menampilkan narasi ekonomi lokal dan kebijakan. Penelitian ini menyimpulkan pentingnya perencanaan komunikasi visual yang strategis dan seimbang Dalam membangun citra kota yang kompetitif melalui media sosial.
Personal Branding Konten Kreator Muda dalam Video YouTube: Analisis Semiotika Charles Sanders Peirce pada Video "Satu Hari Bersama Siswa Kelas 12 SMA di Indonesia" Romadhoni, Achmad; Mahmudi, Marwan; Umami, Zahrotul
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 1 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i1.33322

Abstract

This study aims to analyze the personal branding built by Zahid Azmi Ibrahim in his YouTube video content through the semiotic approach of Charles Sanders Peirce. As a young content creator, Zahid presents an educational and productive self-image, traced through visual and verbal signs in the video "A Day with a 12th Grade High School Student in Indonesia." This research uses a descriptive qualitative method with Peirce's sign analysis and Peter Montoya's eight personal branding concepts as a theoretical framework. The results show that Zahid builds a strong personal brand through consistent content, a unique communication style, and an educational narrative close to student life. The personal branding effectively fosters a positive perception among his audience
Personal Branding berbasis Nilai : Studi Kasus Kanal YouTube Gadgetin Erlangga, Ari; Mahmudi, Marwan; Umami, Zahrotul
Marcommers : Jurnal Marketing Communication and Advertising Vol 13, No 2 (2024)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/marcommers.v13i2.33410

Abstract

Penelitian ini menganalisis strategi personal branding David Brendi melalui kanal YouTube GadgetIn. Dengan pendekatan kualitatif deskriptif, data diperoleh melalui wawancara mendalam dan observasi konten. Analisis menggunakan sebelas konsep personal branding dari Rampersad (2008), seperti keaslian, integritas, hingga kinerja. Hasil penelitian menunjukkan bahwa David menerapkan seluruh elemen tersebut secara konsisten, membentuk citra yang kredibel dan dipercaya audiens. Studi ini memperkuat peran media sosial sebagai ruang strategis dalam membangun personal branding yang efektif.
Construction of Self-Identity of Baduy Muslim Residents on Social Media Amrullah, Haekal Fajri; Bate, Andi Pajolloi; Mahmudi, Marwan; Sungkono, Nono
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4452

Abstract

The phenomenon of religious conversion becomes interesting when the Baduy tribe, known as a tribe that holds fast to its customs and beliefs, converts or converts to Islam. The discussion of self-identity becomes even more unique and interesting when a Muslim Baduy citizen still uses the Baduy identity to show their identity, one of which is through social media. Social media functions as a means for users to place themselves in the framework they want, easily establish relationships, increase insight, form, express and display their identity. Identity is a picture of the cultural, social, relational, and individual self. The purpose of this study is to examine how Muslim Baduy citizens construct their identities on Instagram social media. This study uses a qualitative approach with a case study method. Through data collection techniques through interviews conducted with Muslim Baduy citizens who have used Instagram social media. The results of the study show that the self-identity shown by Muslim Baduy citizens on social media is generally like ordinary citizens. The Baduy identity that is attached to them cannot be easily removed, even though their lives are modern. The existence of social media is used to provide an explanation that they want to be known as Muslims only, no longer called Baduy Mualaf.
Co-Authors Andi Pajolloi Bate Erlangga, Ari Haekal Fajri Amrullah Isabertha, Zefanya Nono Sungkono Romadhoni, Achmad Sri Apriyani, Susan Suneni, Suneni Sungkono, Nono Susan Sri Apriyani Zahrotul Umami, Zahrotul Zefanya Isabertha