Analysis Planning “Viera” Business Silk Natural" Using Business Canvas Model

Fauziah, Vera
Nugraha, Sukma
Solihat, Asri

Business Innovation and Entrepreneurship Journal
Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)

This research aiming to describe and analyze a Business Model with the Business Model Canvas Approach on Viera Sutra Alam which consists of 9 elements, there are: (1) Customer Segments, (2) Value Propositions, (3) Channels, (4) Customer Relationships, (5) Revenue Streams, (6) Key Resources, (7) Key Activities, (8) Key Partnership And (9) Cost Structures. This research approaches uses a qualitative with case study method. Data collection was carried out using interviews, observation and questionnaire techniques. The results of the analysis show that the Viera Silk Natural Canvas Business Model has changed after involving the customer's perspective through a questionnaire distributed on google form. The parts of Business Model Canvas that have changed are: Customer Segments, Value Propositions, Customer Relationships, Channels And Key Partners.