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All Journal Business Innovation and Entrepreneurship Journal Indonesian Journal of Community Empowerment
Nugraha, Sukma
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Product Innovation and Organizational Innovation On Culinary Business Performance Of Small And Medium Enterprises Salma, Ashfia Syahidatu; Hamdani, Nizar Alam; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 5 No 4 (2023): Vol 5 No 4 (2023): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v5i4.695

Abstract

This research discusses how product and organizational innovation influence business performance. The population of this research is West Java culinary MSMEs, one of which is Garut Regency. This type of research is quantitative research with a descriptive approach. The sample used in this research was 100 Culinary MSME entrepreneurs in Garut Regency, using a purposive sampling technique and the Smart PLS version 4.0 supporting tool by distributing questionnaires via Google Forms. This research examines the influence of product and organizational innovation on business performance. This research aims to determine the influence of independent variables that can influence business performance apart from research that has been conducted previously. The analysis used in this research is the outer model test, inner model test, and hypothesis test, which was carried out using the total effect. The results of this research state that product innovation influences 48.6%. The organizational innovation variable has an influence of 27.8% on business performance. This third variable shows that variables can control each other with sufficient or moderate value. The aim is to test the influence of product and organizational innovation on business performance.
The Effect of Service Quality and Price towards Repurchase Intention Saadah, Imas; Inayah, Wulan Nur; Supriyadi, Didit; Nugraha, Sukma; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 1 (2024): Vol 6 No 1 (2024): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i1.934

Abstract

Repurchase interest is an activity that occurs between consumers and companies in buying and selling transactions which characterizes a company's success in marketing its products. If repurchase interest is low, there will be a decrease in sales performance. The purposes of the study were understanding the service quality and price on repurchase intention as a marketing phenomenon. The population of this study was Indonesian Society, at least Shinzui consumers who have used Shinzui products. The survey was sent online and face to face 678 randomly, there by individuals had the send probability of being selected from the population and the representing as sample. The data analysis technique in this quantitative study utilized statistical approach. The program used to analyze the data with the regression method was Statistical Product and Service Solution (SPSS) to meet the criteria for data analysis using regression, an interval scale was utilized. The tecnique of analyzing the data in this study was regression. The data obtained in this study is accurate and reliable at 95% degree. Based on the results of research on the analysis of repurchase intention influenced by service quality and price. It is hoped that this research will be useful, especially for stakeholders in conducting research aimed at developing their companies.
The Influence of Entrepreneurial Knowledge and Entrepreneurial Skills on Business Success Fauziah, Anjani; Hamdani, Nizar Alam; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.938

Abstract

Garut Regency is a city that offers great opportunities to start a business, especially in the culinary sector. The increasing number of culinary businesses that local residents in Garut are interested in. Because their enthusiasm for culinary tourism is quite large, it creates tempting opportunities for entrepreneurs who want to plan to open a business in this sector. This research was conducted at Kerkof Culinary Tourism which is located on Jl. Merdeka Tarogong Kidul District. The aim of this research is to test a hypothesis that explains the relationship between the variables of entrepreneurial knowledge and entrepreneurial skills on business success in the Kerkof Culinary Tourism, Garut Regency. The reason for carrying out this research is to understand how these factors are interconnected and contribute to the success of Kerkof Culinary Tourism Micro, Small and Medium Enterprises (MSMEs). The research method used was a quantitative method with a descriptive approach, primary data was obtained through distributing questionnaires to 47 respondents who were actors in the Kerkof Culinary Tourism Micro, Small and Medium Enterprises (MSMEs) using a saturated sampling technique. The data analysis technique uses Partial Least Square-Structural Equation Modeling with the help of SmartPLS 4.0 software. The research results show that entrepreneurial knowledge has a positive and significant effect on business success and entrepreneurial skills have a positive and significant effect on business success.
Analyzing the Role of Knowledge, Family Influences, and Personality in Shaping Entrepreneurial Behavior Mutmainah, Arum; Solihat, Asri; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 2 (2024): Vol 6 No 2 (2024): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i2.939

Abstract

This study aims to examine the influence of entrepreneurial knowledge, family factors, and personality on interest in entrepreneurship among students of the Faculty of Entrepreneurship, Garut University. This study used quantitative with a descriptive approach. The sample used was 201 respondents who were distributed using a questionnaire through Google Forms and processed using the SPSS version 26 statistical application using a simple random sampling technique. The data was analyzed by multiple linear regression analysis and hypothesis testing. The results of the study showed that the Entrepreneurship Knowledge Variable had a significant influence of 13,860 on interest in entrepreneurship; Family factors also have a significant influence on interest in entrepreneurship of 11,943; and personality variables had a significant influence on interest in entrepreneurship of 12,998. Entrepreneurial knowledge variables, family factors, and personality have an influence of 97% on interest in entrepreneurship, and the remaining 3% is influenced by other variables.
Entrepreneurs' Perceptions of the Role of Social Media in Increasing Business Competitiveness Solihat, Asri; Isnawati, Isnawati; Adiansyah, Adi; Hamdani, Nizar Alam; Maulani, Galih Abdul Fatah; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.963

Abstract

The involvement of an active entrepreneurial community in utilizing social media can increase the effectiveness of the creative economy in the region. The purpose of this study is to analyze the use of social media to enable entrepreneurs to reach a wider audience. The research method uses a qualitative approach with a qualitative descriptive study design, sampling techniques in qualitative descriptive research often use purposive sampling. Data analysis techniques are carried out in a qualitative descriptive manner, prioritizing understanding meaning and phenomena rather than just measurement. The results of this study indicate that social media plays a role in increasing business competitiveness in the environment, social media has a complex role in improving the business sector of entrepreneurs. Social media as a tool, but a detailed understanding of how to use and design interactions is also needed to build strong relationships with consumers. Therefore, the wise use of social media can increase business competitiveness for the sustainability and growth of every entrepreneur's business.
Analysis Planning “Viera” Business Silk Natural" Using Business Canvas Model Fauziah, Vera; Nugraha, Sukma; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 6 No 4 (2024): Vol 6 No 4 (2024): Business Innovation and Entrepreneurship Journal (November)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v6i4.973

Abstract

This research aiming to describe and analyze a Business Model with the Business Model Canvas Approach on Viera Sutra Alam which consists of 9 elements, there are: (1) Customer Segments, (2) Value Propositions, (3) Channels, (4) Customer Relationships, (5) Revenue Streams, (6) Key Resources, (7) Key Activities, (8) Key Partnership And (9) Cost Structures. This research approaches uses a qualitative with case study method. Data collection was carried out using interviews, observation and questionnaire techniques. The results of the analysis show that the Viera Silk Natural Canvas Business Model has changed after involving the customer's perspective through a questionnaire distributed on google form. The parts of Business Model Canvas that have changed are: Customer Segments, Value Propositions, Customer Relationships, Channels And Key Partners.
An Analysis of the 'Bringout' Fashion Business Plan Through the Business Model Canvas Approach Agustiani, Risma; Nugraha, Sukma; Solihat, Asri
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.975

Abstract

Bringout is a business operating in the fashion industry. Established in 2020, the company initially did not have a Business Model Canvas, which led to several issues in sales and marketing. This study aims to analyze the Business Model Canvas planning , which consists of nine building blocks: customer relationships , key partners , value proposition , customer segments , channels , revenue streams , key resources , key activities , and cost structure , in order to develop a new business model. The research method used is a qualitative case study approach. Several types of data are required for developing the business model. The first is the current business model, obtained through observation. The second is data collected by distributing questionnaires to consumers and individuals familiar with the Bringout product. Based on the analysis, one improvement made to Bringout's business model is in the customer segment , by targeting university students and employees aged 18 to over 35 years old. The analysis results highlight the importance of developing products that align with the defined target age group. As a result, several elements of the Bringout business were revised to foster innovation and improve sales performance.
Contribution of Attitude, Education, and Family Support to the Entrepreneurial Interest of the Young Generation Nurfauziah, Salma Fitri; Solihat, Asri; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.979

Abstract

The purpose of the research is to examine the influence of attitude, education , and family environment on interest in entrepreneurship among young people. This research uses probability sampling and data collection is carried out by the methods of questionnaire that is deployed on the respondents and processed using SPSS Statistics 25. The population in this research is among young people, especially the Millennial Generation and Generation Z domiciled in Garut, West Java who have attended entrepreneurship lessons or courses and sampled in this research are 102 respondents. Sampling techniques in the research carried out by simple random sampling. Its data type is primary data. The results of this research indicate that (1) Attitude has a significant effect on Interest in Entrepreneurship by 41.2% (2) Education has a significant effect on Interest in Entrepreneurship by 50.9% (3) Family environment has a significant effect on Interest in Entrepreneurship by 61.3% (4) Attitude, Education, and Family Environment has a significant effect on Interest in Entrepreneurship by 68.5% and the rest is influenced by variables not mentioned in this study.
The Role of Technology Acceptance Based on the TAM Model in the Use of Technology in Home Embroidery Businesses Heniawati, Heniawati; Maulani, Galih Abdul Fatah; Nugraha, Sukma
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.981

Abstract

Advances in technology can be applied or utilized to streamline the production process, making it easier for embroidery manufacturers to make a product. One theory about the use of technology that is very influential is the Technology Acceptance Model (TAM). This study aims to identify the role of technology adoption using Technology Acceptance Model (TAM) analysis in the home embroidery industry in Tarunajaya Village, Sukaraja Tasikmalaya District. This type of research is a quantitative approach research with positivistic method and associative descriptive approach. The sample in this study is border entrepreneurs, totaling 168 people, obtained by incidental sampling technique. Data were collected using a questionnaire and then analyzed using product moment correlation. The results of the study found that the Perceived usefulness factor had on the actual system use with a value of 0.000. Perceived case of use on the actual system use with ap value of 0.000. Attitude toward Behavior on actual system use with ap value of 0.000. Intention to use on the actual system use with ap value of 0.000. The conclusion of this research is that the variables that affect the actual system use include Perceived usefulness, Perceived case of use, Attitude toward Behavior, Intention to use.
The Influence Of Creative Self-efficacy On Entrepreneurial Intention Through Creative Process Involvement And Attitude Fauziah, Shani; Nugraha, Sukma; Mubarok, Teten Mohamad Sapril
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 7 No 1 (2025): Vol 7 No 1 (2025): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v7i1.984

Abstract

This study aims to analyze the effect of creative self-efficacy on entrepreneurial intention in students of SMKN 10 Garut, with creative process involvement and attitude as mediating variables. Creative self-efficacy is believed to encourage individuals to engage in creative activities and have a positive attitude towards entrepreneurship. This study uses a quantitative approach with a path analysis method using Partial Least Squares Structural Equation Modeling (PLS-SEM). The research sample was taken from SMKN 10 Garut students as many as 95 respondents. The findings of the test results show that creative self-efficacy affects entrepreneurial intention, self-efficacy affects creative process involvement, creative process involvement affects entrepreneurial intention, creative self-efficacy affects attitude, attitude affects entrepreneurial intention, creative self-efficacy affects entrepreneurial intention through creative process involvement, and creative self-efficacy affects entrepreneurial intention through attitude.
Co-Authors Adiansyah, Adi Agustiani, Risma Didit Supriyadi Fauziah, Anjani Fauziah, Shani Fauziah, Vera Hamdani, Nizar Alam Heniawati, Heniawati Inayah, Wulan Nur Isnawati Isnawati Maulani, Galih Abdul Fatah mubarok, teten mohamad sapril MUTMAINAH, ARUM Nurfauziah, Salma Fitri Rahmasari, Dewi Saadah, Imas Salma, Ashfia Syahidatu Solihat, Asri Winston, Geryn