<![CDATA[This study aims to determine the effectiveness of the use of Instagram media in learning the Arabic language, especially vocabulary, in the millennial generation. The qualitative method uses a descriptive approach according to the issues at hand, which is the effectiveness of Instagram in mastering Arabic vocabulary among millennials. The results of this study indicate that Instagram is one of the social media that supports learners (the millennial generation) to learn, understand and memorise Arabic vocabulary without being restricted by time and place. Based on the results of an online survey given to the students who received positive responses, six agreed to use Instagram to learn Arabic vocabulary. Students responded positively because it was flexible, interesting, timeless, and creative. Negative response because it requires an internet connection, and learning cannot be implemented directly. Through this research, it is hoped that millennials can use Instagram media wisely, such as technology, to gain knowledge and expand their horizons.]]>
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