International Journal of Nusantara Islam
Vol 13 No 1 (2025): International Journal of Nusantara Islam

Consumer Perception and Challenges of Halal Certification in the Food and Beverage Industry in Indonesia

Magfiratun, Siti (Unknown)
Mujibatun, Siti (Unknown)
Imron, Ali (Unknown)



Article Info

Publish Date
11 Jun 2025

Abstract

Halal certification in the food and beverage industry represents a complex multidimensional ecosystem in Indonesia, encompassing consumer perceptions, regulatory challenges, and strategic economic implications. This comprehensive library research explores the intricate dynamics of halal certification through a systematic analysis of contemporary scientific literature published between 2019-2024. Utilizing content and comparative analysis methods, the study investigates consumer awareness, regulatory frameworks, economic dimensions, and technological transformations in halal certification. Research findings reveal significant consumer awareness, with 87.2% of Muslim consumers considering halal certification a primary product selection criterion. The study identifies structural challenges in regulatory implementation, methodological complexities in verification processes, and the strategic economic potential of halal-certified products. Technological information platforms emerge as crucial mechanisms for enhancing transparency and accountability. The research recommends a holistic, collaborative approach integrating perspectives from religious scholars, food technologists, and management experts to develop a credible, sustainable halal certification ecosystem.

Copyrights © 2025






Journal Info

Abbrev

ijni

Publisher

Subject

Religion Arts Humanities

Description

International Journal of Nusantara Islam is focused on Islamic studies related to its teachings resources, thoughts, history, law, politics, economics, education, culture, Islamic propagation, communication, psychology, and science and technology available in the Nusantara territories i.e. ...