Maker: Jurnal Manajemen
Vol 11 No 1 (2025): Volume 11 Nomor 1 Tahun 2025

ROLE OF GENERATION Z’S DECISION-MAKING IN ONLINE LOANS AND EASE OF USE AS A MODERATOR AMONG UNIVERSITY STUDENTS

Zakaria, Fakhmi (Unknown)
Alfaturachman, Ifnu Setya (Unknown)
Aprilya, Dandy (Unknown)
Salim, Salsa Filiya (Unknown)
Hidayah, Aulia Nurul (Unknown)



Article Info

Publish Date
06 Jul 2025

Abstract

Fintech Lending statistics report from OJK in 2023 that total online loans in Indonesia exceeded IDR 47 trillion as of June 2023, with Generation Z (aged 19–34) as the largest user group. This study analyzes the factors influencing Generation Z’s decision to use online loans, with ease of use as a moderating variable. A quantitative approach was applied using the Partial Least Squares (PLS) method through Smart-PLS 3.0. Data were collected through an online survey with 870 respondents. The findings indicate that financial literacy, lifestyle changes, consumerism, and trust significantly influence online loan decisions. However, ease of use only moderates the relationship between consumerism and online loan decisions, while its impact on other factors is insignificant. These results suggest that ease of use does not fully strengthen the relationship between these factors and online loan decisions. Further research is needed to explore its moderating role in this context..

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Journal Info

Abbrev

maker

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Maker: Jurnal Manajemen merupakan media publikasi artikel ilmiah yang berisi tentang hasil penelitian bidang manajemen yang diterbitkan pada bulan Juni dan Desember dikelola oleh Program Studi Manajemen STIE Sultan ...