Global Leadership Organizational Research in Management
Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management

Transformasi Gaya Hidup Mahasiswa UINSU Tuntungan Analisis Kualitatif terhadap Pengaruh Media Sosial dan Tren Populer

Sayyid Musafa Alwan (Unknown)
Mulia Rahman (Unknown)
Muhammad Bagas (Unknown)
Afwan Syahril (Unknown)
Manurung Manurung (Unknown)

Article Info

Publish Date
24 Jun 2025

Abstract

This study analyzes the influence of social media and popular trends on the lifestyle transformation of students at the State Islamic University of North Sumatra (UINSU) using a qualitative descriptive approach. This study aims to explore the understanding, experience, and meaning formed from the use of social media, especially TikTok and Instagram, in shaping students' lifestyles. Data were obtained through in-depth interviews with active UINSU students selected using purposive sampling techniques. The results of the study indicate that social media is the main medium in spreading lifestyle trends, including a minimalist lifestyle, which is often at odds with students' consumptive behavior.

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Journal Info
Global Leadership Organizational Research in Management
Website

Abbrev

GLORY

Publisher

Sekolah Tinggi Ilmu Kesehatan Ibnu Sina Ajibarang

Subject

Decision Sciences, Operations Research & Management Social Sciences

Description

bidang Ilmu Manajemen dan Ekonomi. Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, ...