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All Journal Indonesian Journal of Communication and Social Global Leadership Organizational Research in Management
Sayyid Musafa Alwan
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Social Sciences

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Transformasi Gaya Hidup Mahasiswa UINSU Tuntungan Analisis Kualitatif terhadap Pengaruh Media Sosial dan Tren Populer Sayyid Musafa Alwan; Mulia Rahman; Muhammad Bagas; Afwan Syahril; Manurung Manurung
Global Leadership Organizational Research in Management Vol. 3 No. 3 (2025): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v3i3.2967

Abstract

This study analyzes the influence of social media and popular trends on the lifestyle transformation of students at the State Islamic University of North Sumatra (UINSU) using a qualitative descriptive approach. This study aims to explore the understanding, experience, and meaning formed from the use of social media, especially TikTok and Instagram, in shaping students' lifestyles. Data were obtained through in-depth interviews with active UINSU students selected using purposive sampling techniques. The results of the study indicate that social media is the main medium in spreading lifestyle trends, including a minimalist lifestyle, which is often at odds with students' consumptive behavior.
Influence of Emoji Use in Online Media Communication (Whatsapp) on User Reactions and Responses Sayyid Musafa Alwan; Zuriati, Suci; Amaliyah, Norma; Maharani, Putri; Manik, Jahirun; Fadhilah Tambunan, Fazri
Indonesian Journal of Communication and Social Vol. 1 No. 2 (2024): September
Publisher : Yayasan Al'Adzkiya Rantauprapat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to determine the impact of emoji use in online communication, specifically through the WhatsApp platform, on users' reactions and responses. As the use of digital communication becomes more widespread, emoji are becoming an important element in text conversations, helping to convey emotions and intentions that are not always obvious through text alone. This study uses a quantitative survey method to collect data from WhatsApp users about their perceptions and experiences when using emoji. The study shows that the use of emoji has a significant impact on the interpretation of messages, improving the clarity of communication and strengthening social relationships between users. In addition, emoji were shown to reduce misunderstandings and speed up responses in conversations. These findings suggest that emoji can serve as an effective communication tool to improve the quality of digital interactions. This study provides important insights for instant messaging app developers and digital communication researchers, and paves the way for further research into the role of emoji in different online communication contexts.
Co-Authors Afwan Syahril Amaliyah, Norma Fadhilah Tambunan, Fazri Manik, Jahirun Manurung Manurung Muhammad Bagas Mulia Rahman Putri Maharani zuriati, suci