ASPIRATION Journal
Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal

LOMBOK TOURISM SENTIMENT ANALYSIS WITH SOCIAL MEDIA MONITORING

Sari, Wulan Purnama (Unknown)
Irena, Lydia (Unknown)
Oktavianti, Roswita (Unknown)

Article Info

Publish Date
25 Nov 2024

Abstract

Previous studies have shown that media monitoring provides significant benefits for the development of organizations or companies. The objective of this study is to analyze the sentiment surrounding Lombok tourism using social media monitoring. This research employs a quantitative method with a positivist paradigm and utilizes the Brand24 media monitoring tool. This research concludes that sentiment analysis towards Lombok and Mandalika tourism shows a dominant positive sentiment. Social media plays a key role in shaping perceptions of Lombok tourism, with Instagram being the dominant platform, while online news continues to have a big impact, with travel influencers playing a significant role in shaping tourist opinion

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Journal Info
ASPIRATION Journal
Website

Abbrev

asp

Publisher

ASPIKOM Korwil.Jabodetabek

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

"ASPIRATION" as the acronym of ASPIKOM Jabodetabek International Research Journal of Communication was launched in July 2020 and is published by ASPIKOM Jabodetabek Region, incorporation with APJIKI (Indonesian Association of Communication Science Publisher) and ISKI (Association of Indonesian ...