MENTORING AND PIONEERING MSMES IN THE FARMER GROUP (MEKAR JAYA) IN THE FORM OFAN TARO BENENG LEAF PROCESSOR AS AN ALTERNATIVE TO TOBACCO LEAVES FOR RAW MATERIALS OF HERBAL CIGARETTE PRODUCTS IN PALANYAR PANDEGLANG VILLAGE BANTEN

Rakhim Setya Permana, Basuki
Sumarna, Maman
Hermanto, Dadang
Meilani, Putri
Anggraini, Seftian
Lesmana, Tedi

Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia
Vol. 3 No. 3 (2024): Ekalaya Journal

Some residents of Palanyar Village are farmers and taro leaf businesses, but the management is still simple and not managed systematically and well planned, so it has not been able to provide maximum results. This assistance aims to increase competitiveness from small and medium-sized industrial businesses to independent small industries based on creative industries to increase product added value and attract the market. Methods of implementation through discussion, practice, mentoring, monitoring and evaluation. The results of this assistance show that not all tiny and medium tobacco industry businesses in Palanyar Village, which have not taken care of circular licenses, halal certificates, produce product innovation and online marketing, due to limited funds and human resources.