<![CDATA[This study aims to examine the influence of video media usage in Civic Education (PKn) learning on students’ conceptual understanding at SDN Limbung Puteri, Gowa Regency. In the face of rapid technological development, the use of multimedia has become an innovative learning approach to increase students’ engagement and comprehension. The research employed a quasi-experimental method with a pre-test and post-test design using a control group. The fifth-grade students were divided into two groups: the experimental class, which received learning through video media, and the control class, which was taught using conventional methods. Data collection was carried out through concept understanding tests administered before and after the learning sessions. The analysis showed a significant improvement in the post-test scores of the experimental group compared to the control group. This suggests that video media effectively enhances students' grasp of Civic Education concepts, which are often abstract and value-oriented. Video presentations make the learning content more relatable, visual, and interactive, thus facilitating deeper understanding. The study concludes that the integration of video media in Civic Education positively influences students' conceptual understanding and recommends its use as a supportive learning tool, especially in primary schools like SDN Limbung Puteri. The findings contribute to the growing evidence that multimedia-based learning strategies can improve educational outcomes and are especially beneficial in subjects requiring contextual and moral comprehension such as Civic Education.]]>
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