International Journal of Economics Development Research (IJEDR)
Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)

The Effect of Product Quality, Product Innovation, Capital and Marketing Strategy on the Development of MSMEs in Simalungun Regency Trade

Sirait, Ririn Eka Sasnita (Unknown)
Siahaan, Anggiat Maruli (Unknown)
Sitorus, Paskah Ria (Unknown)
Gultom, Lamtiur Lidia (Unknown)

Article Info

Publish Date
21 Jun 2025

Abstract

This research investigates the influence of product quality, product innovation, capital, and marketing strategy on the development of micro, small, and medium enterprises (MSMEs) in trade districts. The study aims to determine whether these factors significantly contribute to MSME development. The population and sample were selected using purposive sampling. Data were collected through questionnaires and analyzed using SPSS software. The results of simple regression analysis show that product quality, capital, and marketing strategy have a significant influence on the development of MSMEs. However, product innovation does not have a significant influence on MSME development.

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Journal Info
International Journal of Economics Development Research (IJEDR)
Website

Abbrev

ijedr

Publisher

Yayasan Pendidikan Riset dan Pengembangan Intelektual

Subject

Economics, Econometrics & Finance Social Sciences

Description

IJEDR focuses on economics, innovation, and investment. Dedicated to enhancing economics development a country, regional and the world in general. IJEDR invites papers on Economics field (Economic growth, Monetary and fiscal policy effect, Innovation practices, Innovation impact, Corporate finance, ...