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All Journal International Journal of Economics Development Research (IJEDR) Akuntansi Prima
Siahaan, Anggiat Maruli
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Economics, Econometrics & Finance Social Sciences

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The Effect of Product Quality, Product Innovation, Capital and Marketing Strategy on the Development of MSMEs in Simalungun Regency Trade Sirait, Ririn Eka Sasnita; Siahaan, Anggiat Maruli; Sitorus, Paskah Ria; Gultom, Lamtiur Lidia
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8424

Abstract

This research investigates the influence of product quality, product innovation, capital, and marketing strategy on the development of micro, small, and medium enterprises (MSMEs) in trade districts. The study aims to determine whether these factors significantly contribute to MSME development. The population and sample were selected using purposive sampling. Data were collected through questionnaires and analyzed using SPSS software. The results of simple regression analysis show that product quality, capital, and marketing strategy have a significant influence on the development of MSMEs. However, product innovation does not have a significant influence on MSME development.
PENGARUH LIKUIDITAS, LEVERAGE, PROFITABILITAS, DAN PERTUMBUHAN PERUSAHAAN TERHADAP KEBIJAKAN DIVIDEN PADA PERUSAHAAN MANUFAKTUR SEKTOR FOOD AND BEVERAGE YANG TERDAFTAR DI BEI Sitorus, Paskah Ria; Sitorus, Jessy Safitri; Siahaan, Anggiat Maruli
Akuntansi Prima Vol. 4 No. 2 (2022): Akuntansi Prima
Publisher : Fakultas Ekonomi Prodi Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/japri.v4i2.2946

Abstract

Capital Market Issuers in Indonesia are divided into several sectors. One of them is the food and beverage sector. So far the author has not found a research focusing on food and beverage sector manufacturing companies. The method that researcher used in this study is associative quantitative research. About the collection techniques of the data are carried out by collecting financial statement documents from www.idx.co.id in the period 2015 - 2017. To analysis the data, the researcher use method like multiple linear regression, coefficient of determination, t test, F test. The sample in this study were 18 companies with data consisting of 3 years. The sample selection is done by purposive method. The results showed that the ratio of liquidity, leverage, profitability and company growth have significant effect toward dividend policy in Manufacturing Companies Sector Food and Beverage Listed on the IDX in 2015 - 2017 amounting to 45.3%. The independent variable which have a dominant influence is the leverage variable.
Co-Authors Gultom, Lamtiur lidia Sirait, Ririn Eka Sasnita Sitorus, Jessy Safitri Sitorus, Paskah Ria