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All Journal International Journal of Economics Development Research (IJEDR)
Sirait, Ririn Eka Sasnita
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Economics, Econometrics & Finance Social Sciences

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The Effect of Product Quality, Product Innovation, Capital and Marketing Strategy on the Development of MSMEs in Simalungun Regency Trade Sirait, Ririn Eka Sasnita; Siahaan, Anggiat Maruli; Sitorus, Paskah Ria; Gultom, Lamtiur Lidia
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8424

Abstract

This research investigates the influence of product quality, product innovation, capital, and marketing strategy on the development of micro, small, and medium enterprises (MSMEs) in trade districts. The study aims to determine whether these factors significantly contribute to MSME development. The population and sample were selected using purposive sampling. Data were collected through questionnaires and analyzed using SPSS software. The results of simple regression analysis show that product quality, capital, and marketing strategy have a significant influence on the development of MSMEs. However, product innovation does not have a significant influence on MSME development.
Co-Authors Gultom, Lamtiur lidia Siahaan, Anggiat Maruli Sitorus, Paskah Ria