IALLTEACH (Issues In Applied Linguistics & Language Teaching)
Vol. 5 No. 2 (2023): Issues in Applied Linguistics and Language Teaching

The Use of Persuasive Sentences in Copywriting

Christinawati, Santy (Unknown)
Trimastuti, Wahyu (Unknown)
Latifah, Anita (Unknown)
Alpina, Bela (Unknown)
Angelika, Eka (Unknown)

Article Info

Publish Date
14 Dec 2023

Abstract

This research is about the use of persuasive sentences in copywriting. The purpose of this research is to identify the use of persuasive sentences in copywriting. The data used in this study were obtained by taking several examples of marketing posters for a product from several sales sources. The results show that persuasive sentences are widely used as a copywriting technique. Keywords: persuasive sentences, copywriting, market poster.

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Journal Info
IALLTEACH (Issues In Applied Linguistics & Language Teaching)
Website

Abbrev

iallteach

Publisher

Universitas Internasional Batam

Subject

Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

Description

The language, be it verbal or non-verbal, has been the primary medium of human interactions to take place. However, there still seems to be a little attempt for a thorough investigations in understanding problematic issues that may emerge because of the language. Issues in Applied Linguistics & ...