International Journal of Economics, Management and Accounting
Vol. 2 No. 3 (2025): International Journal of Economics, Management and Accounting

Synergy Of Artificial Intelligence, Strategic Location, and Digital Marketing in Enhancing Logistics Efficiency and Consumer Satisfaction in E-Commerce

Bernadetta Anita Jeri S (Unknown)
Syahrudin Marpaung (Unknown)
Sulaiman Ahmad (Unknown)
Mardelia Desfrida (Unknown)

Article Info

Publish Date
01 May 2025

Abstract

The rapid growth of e-commerce has driven companies to seek more effective strategies to enhance logistics efficiency and customer satisfaction. This article examines the synergy between artificial intelligence, strategic location determination, and digital marketing in supporting the performance of digital supply chains. This multidimensional approach demonstrates that integrating cutting-edge technologies with precise location strategies and data-driven marketing can create superior customer experiences and more efficient operational costs. This study is based on a literature review of ten recent related studies. Moreover, it highlights consumer behavior shifts due to the digitalization and globalization of supply chains.

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Journal Info
International Journal of Economics, Management and Accounting
Website

Abbrev

IJEMA

Publisher

Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Topics in this journal relate to any aspect of management, but are not limited to the following topics: Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operational Management, Supply Chain Management, Corporate Governance, Business Ethics, Management ...