Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal International Journal of Economics, Management and Accounting
Bernadetta Anita Jeri S
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Synergy Of Artificial Intelligence, Strategic Location, and Digital Marketing in Enhancing Logistics Efficiency and Consumer Satisfaction in E-Commerce Bernadetta Anita Jeri S; Syahrudin Marpaung; Sulaiman Ahmad; Mardelia Desfrida
International Journal of Economics, Management and Accounting Vol. 2 No. 3 (2025): International Journal of Economics, Management and Accounting
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijema.v2i3.666

Abstract

The rapid growth of e-commerce has driven companies to seek more effective strategies to enhance logistics efficiency and customer satisfaction. This article examines the synergy between artificial intelligence, strategic location determination, and digital marketing in supporting the performance of digital supply chains. This multidimensional approach demonstrates that integrating cutting-edge technologies with precise location strategies and data-driven marketing can create superior customer experiences and more efficient operational costs. This study is based on a literature review of ten recent related studies. Moreover, it highlights consumer behavior shifts due to the digitalization and globalization of supply chains.
Co-Authors Mardelia Desfrida Sulaiman Ahmad Syahrudin Marpaung