Jambura Journal of Educational Management
Volume 6 Nomor 1, Maret 2025

Pengaruh Flash Sale, Fear of Missing Out, dan Live Streaming terhadap Keputusan Pembelian pada Produk Skincare di TikTok Shop

Putri, Fitriana Salsabila (Unknown)
Indayani, Lilik (Unknown)
Hariasih, Misti (Unknown)

Article Info

Publish Date
31 Mar 2025

Abstract

This study aims to analyze the level of effectiveness of using Flash Sale, Fear of Missing Out, and Live Streaming on purchasing decisions for skincare products at TikTok Shop. The method used in this research is quantitative, with data collected from 96 respondents through distributing questionnaires in the form of a list of questions. The data obtained is then processed using SmartPLS software. Respondents in this study are consumers who buy skincare products through TikTok Shop. The results showed that the use of Flash Sale, Fear of Missing Out, and Live Streaming had a strong and significant influence on purchasing decisions for skincare products at TikTok Shop

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Journal Info
Jambura Journal of Educational Management
Website

Abbrev

jjem

Publisher

Universitas Negeri Gorontalo

Subject

Other

Description

Jambura Journal of Educational Management (JJEM) is a scientific journal in the field of Education Management. JJEM is published by the Department of Education Management, Faculty of Education science at the State University of Gorontalo. The purpose of this journal is to provide a place for ...