Jurnal Pengabdian Masyarakat
Vol. 4 No. 1 (2024): Kegiatan Pengabdian untuk Masyarakat

PEMBERDAYAAN UMKM TAS DI DESA KLUDAN DENGAN PENGENALAN TEKNOLOGI E-MARKET

Dia, Latifah Irsya (Unknown)
Pujianto, Wahyu Eko (Unknown)



Article Info

Publish Date
30 May 2024

Abstract

This journal aims to empower Micro, Small and Medium Enterprises (MSMEs) in Kludan Village by introducing e-market technology. Counseling and training are carried out to introduce e-markets as a tool for marketing products and increasing market access. In this training, marketing strategies through e-market platforms, product photography techniques, and the use of applications and websites to promote products are explained. In addition, coaching and training is carried out in terms of business management and administration. The results of this community service activity are increasing the knowledge, skills and confidence of MSME actors in marketing their products through e-market technology. In addition, the use of e-market technology also increases market access for MSME bags in Kludan Village so that they can increase income and advance the local economy.MSME, e-market, training, marketing.

Copyrights © 2024






Journal Info

Abbrev

AP

Publisher

Subject

Other

Description

Abdi Pandawa- Community Service Journal is managed by Faculty of Teacher Training and Education (FKIP) UNIS Tangerang . This journal accommodates community service article and students’ research article. This journal contains articles of community service with the scope Education for Sustainable ...