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All Journal Publikasi Riset Mahasiswa Manajemen Jurnal Pengabdian Masyarakat
Dia, Latifah Irsya
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Economics, Econometrics & Finance Other

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PEMBERDAYAAN UMKM TAS DI DESA KLUDAN DENGAN PENGENALAN TEKNOLOGI E-MARKET Dia, Latifah Irsya; Pujianto, Wahyu Eko
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Kegiatan Pengabdian untuk Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v3i2.3588

Abstract

This journal aims to empower Micro, Small and Medium Enterprises (MSMEs) in Kludan Village by introducing e-market technology. Counseling and training are carried out to introduce e-markets as a tool for marketing products and increasing market access. In this training, marketing strategies through e-market platforms, product photography techniques, and the use of applications and websites to promote products are explained. In addition, coaching and training is carried out in terms of business management and administration. The results of this community service activity are increasing the knowledge, skills and confidence of MSME actors in marketing their products through e-market technology. In addition, the use of e-market technology also increases market access for MSME bags in Kludan Village so that they can increase income and advance the local economy.MSME, e-market, training, marketing.
THE Effect of Price and Brand Image on Purchasing Decisions for Eid Al-Fitr Clothes in E-commerce among Generation Z: (Case Study of UNUSIDA Faculty of Economics Students) dia, Latifah irsya; Sholikhah, Afifatus; Khurnia, Siti Lailatul; Azzahra, Hurum; Mahfudzoh, Dalilah Hotimatul; Hidayat, Miftachul; Fanani, Faishol
Publikasi Riset Mahasiswa Manajemen Vol 6 No 1 (2024): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v6i1.8365

Abstract

E-commerce telah menjadi platform yang sangat populer bagi Generasi Z dalam melakukan pembelian, terutama dalam konteks pembelian baju Lebaran. Studi ini bertujuan untuk menganalisis pengaruh harga dan brand image terhadap keputusan pembelian baju Lebaran di E-commerce pada Generasi Z mahasiswa Fakultas Ekonomi UNUSIDA. Dengan menggunakan metode survei dan analisis regresi linier berganda, penelitian ini menunjukkan bahwa harga dan brand image memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Hasil penelitian menyoroti pentingnya memperhatikan faktor-faktor tersebut dalam strategi pemasaran untuk menarik perhatian dan meningkatkan keputusan pembelian Generasi Z di platform E-commerce. Implikasi dari penelitian ini memberikan wawasan yang berharga bagi pelaku bisnis dan akademisi dalam memahami perilaku belanja online Generasi Z serta memberikan dasar yang kuat untuk pengembangan strategi pemasaran yang lebih efektif dan relevan dalam menghadapi pasar yang semakin kompetitif dan digital.
PEMBERDAYAAN UMKM TAS DI DESA KLUDAN DENGAN PENGENALAN TEKNOLOGI E-MARKET Dia, Latifah Irsya; Pujianto, Wahyu Eko
Abdi Pandawa: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 1 (2024): Kegiatan Pengabdian untuk Masyarakat
Publisher : Universitas Islam Syekh Yusuf Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33592/ap.v3i2.3588

Abstract

This journal aims to empower Micro, Small and Medium Enterprises (MSMEs) in Kludan Village by introducing e-market technology. Counseling and training are carried out to introduce e-markets as a tool for marketing products and increasing market access. In this training, marketing strategies through e-market platforms, product photography techniques, and the use of applications and websites to promote products are explained. In addition, coaching and training is carried out in terms of business management and administration. The results of this community service activity are increasing the knowledge, skills and confidence of MSME actors in marketing their products through e-market technology. In addition, the use of e-market technology also increases market access for MSME bags in Kludan Village so that they can increase income and advance the local economy.MSME, e-market, training, marketing.
Co-Authors Azzahra, Hurum Fanani, Faishol Hidayat, Miftachul Khurnia, Siti Lailatul Mahfudzoh, Dalilah Hotimatul Sholikhah, Afifatus Wahyu Eko Pujianto