This study aims to improve the coastal community's economy through the diversification of shrimp cracker products in Punti Village, Soromandi District, Bima Regency. The method used is a participatory approach involving training, assistance, and product innovation. The results of the activities show that product diversification—such as spicy shrimp crackers, mini shrimp crackers, and premium-packaged shrimp crackers—can increase both market value and market reach. The community has begun to demonstrate independence in production and marketing. Through a collaborative and innovative approach, product diversification has proven effective as a strategy for strengthening the local economy
                        
                        
                        
                        
                            
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