Jurnal Padamu Negeri
Vol. 2 No. 3 (2025): Juli : Jurnal Padamu Negeri (JPN)

PEMBERDAYAAN UMKM MELALUI PELATIHAN DIGITAL MARKETING DAN EDUKASI GREEN PACKAGING DI POSBINDU DAHLIA INDAH RW 01, PESANGGRAHAN, JAKARTA SELATAN

Dezan Abdi Muhamad (Unknown)
Anindita Salsabila Ayutantri (Unknown)
Christy Yuniarti (Unknown)
Aisyah Indah Ramadhanti (Unknown)
Sugeng Priyanto (Unknown)
Dicky Arisudhana (Unknown)
Yugi Setyarko (Unknown)
Rizki Pratomo Sunarwibowo (Unknown)



Article Info

Publish Date
23 Jun 2025

Abstract

This Community Service Activity was carried out at the Integrated Development Post (POSBINDU) Dahlia Indah Rw 01 Pesanggrahan District, South Jakarta which aims to improve the knowledge and skills of Micro, Small, Medium Entreprise (MSME) actors in utilizing digital marketing and environmentally friendly product packaging. The method used is Application of Science and Technology to the Community in the form of training, which focuses on the use of e-commerce (Shopee), Promotion strategies through social media and content marketing and education that provides an understanding of green packaging product packaging. The results of this community service activity show an increase in the knowledge and skills of Micro, Small, Medium Entreprise (MSME) actors in managing digital marketing and product packaging. This activity is expected to provide a sustainable contribution in improving business and solving real problems.

Copyrights © 2025






Journal Info

Abbrev

jpn

Publisher

Subject

Education Other

Description

Jurnal Padamu Negeri adalah jurnal yang menerbitkan artikel-artikel penelitian sebagai hasil pengabdian masyarakat yang telah memiliki nomor E-ISSN 3047-2075 dan P-ISSN 3047-2806 Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan ...