Safari : Jurnal Pengabdian Masyarakat Indonesia
Vol. 5 No. 3 (2025): Juli : SAFARI :Jurnal Pengabdian Masyarakat Indonesia

Pemberdayaan Berbasis Digital bagi Pelaku UMKM

Baiq Dewi Kamariani (Unknown)
Nur Fitri Eka Asbarini (Unknown)
Maya Ulyani (Unknown)
Abdul Chalel Rahman (Unknown)

Article Info

Publish Date
01 Jul 2025

Abstract

This community engagement initiative aims to enhance the digital capacity of Micro, Small, and Medium Enterprises (MSMEs) in rural areas through the promotion of digital literacy. The program underscores the critical role of digital transformation in expanding market access and increasing the competitiveness of local MSMEs. A participatory educational approach was employed, involving structured training sessions, ongoing mentorship, and collaborative efforts with key village stakeholders. The results indicate a significant improvement in participants' understanding of digital branding, effective use of social media, and the importance of developing a sustainable village-based economic ecosystem

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Journal Info
Safari : Jurnal Pengabdian Masyarakat Indonesia
Website

Abbrev

safari

Publisher

Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Subject

Arts Humanities Languange, Linguistic, Communication & Media Public Health Other

Description

Focus dan Scope pada bidang pendidikan, Hukum, Ekonomi, Humaniora, Teknik, Pertanian, Komunikasi, Kesehatan, dan Rekayasa. Jurnal SAFARI memuat publikasi hasil kegiatan pengabdian masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam ...