<![CDATA[This study aims to examine the effectiveness of using culturally-based illustrated textbooks in Social Studies (IPS) learning at the elementary school level. The research employed the Research and Development (R&D) method using the ADDIE development model, which includes five stages: Analysis, Design, Development, Implementation, and Evaluation. The teaching material was developed by integrating elements of local culture into illustrated books, tailored to the characteristics of elementary school students who are in the concrete operational stage. A limited trial was conducted with fourth-grade students at an elementary school in Kerinci. The evaluation results indicate that the developed teaching material is effective in increasing learning interest, conceptual understanding of Social Studies, and students’ appreciation for local culture. The findings show that more than 89% of respondents agreed that the illustrated video media supports the learning process. Furthermore, 97% stated that the media was effective in explaining practicum material, and 94.1% of teachers reported that the media encouraged students' motivation to learn at home. However, 18.5% of teachers considered the media to be less optimal in instilling character values, and 23.5% noted that parental involvement still needs to be improved. In addition, this learning media was able to create a more interactive and contextual learning atmosphere. These findings suggest that the integration of local culture into teaching materials can strengthen student character while enhancing the quality of Social Studies learning at the elementary level.]]>
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