Strategi Pemasaran Berdasarkan Analisis SWOT Pada UMKM Coffeshop di Bukittinggi

Gina Amilussholihati
Mutiara Hendri
Afiful Adrian
Emilya Dwinata Putri

Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan
Vol. 3 No. 3 (2025): September : Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebid

The coffee shop business is one of the most promising businesses because coffee shops currently attract young people who want to enjoy a different experience. However, it cannot be denied that the coffee shop business also has weaknesses and threats. This study employs the application of SWOT analysis on coffee and eatery businesses located in the city of Bukittinggi to identify the strengths, weaknesses, opportunities, and threats of coffee shop businesses. This study adopts a descriptive qualitative approach, where there is no population or sample. The study utilizes informed consent to obtain the necessary information.