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All Journal YASIN: Jurnal Pendidikan dan Sosial Budaya Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan
Gina Amilussholihati
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Health Professions Nursing Public Health Social Sciences Other

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Strategi Pemasaran Berdasarkan Analisis SWOT Pada UMKM Coffeshop di Bukittinggi Gina Amilussholihati; Mutiara Hendri; Afiful Adrian; Emilya Dwinata Putri
Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan Vol. 3 No. 3 (2025): September : Corona: Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebid
Publisher : Asosiasi Riset Ilmu Kesehatan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/corona.v3i3.1578

Abstract

The coffee shop business is one of the most promising businesses because coffee shops currently attract young people who want to enjoy a different experience. However, it cannot be denied that the coffee shop business also has weaknesses and threats. This study employs the application of SWOT analysis on coffee and eatery businesses located in the city of Bukittinggi to identify the strengths, weaknesses, opportunities, and threats of coffee shop businesses. This study adopts a descriptive qualitative approach, where there is no population or sample. The study utilizes informed consent to obtain the necessary information.
Flexible Working Arrangement dan Work Life Balance pada Ibu yang Bekerja Gina Amilussholihati; Tuti Rahmi
YASIN Vol 5 No 5 (2025): YASIN: Jurnal Pendidikan dan Sosial Budaya
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/yasin.v5i5.7716

Abstract

The increasing participation of women in the workforce presents challenges in balancing professional and domestic responsibilities, particularly for working mothers who face dual roles. This study aims to analyze the relationship between flexible working arrangements and work-life balance among working mothers in Payakumbuh City. A quantitative correlational approach was employed, involving 115 respondents selected through accidental sampling. The research instruments included a work-life balance scale adapted from Gunawan et al. (2019), based on Fisher et al. (2009), and a flexible working arrangement scale developed based on Hill et al. (2001). Data were analyzed using the Pearson product-moment correlation test with SPSS version 25. The results show that the majority of respondents fell within the moderate category for both variables, and a positive and significant relationship was found between flexible working arrangements and work-life balance, with a significance value of 0.038 and a Pearson correlation coefficient of 0.194. These findings indicate that the implementation of flexible work systems, such as flexplace and flextime, contributes to reducing dual-role conflict and enhancing the psychological well-being and productivity of working mothers. This study offers practical implications for institutions, particularly in the public sector, to develop work policies that support the achievement of optimal work-life balance.
Co-Authors Afiful Adrian Emilya Dwinata Putri Mutiara Hendri Tuti Rahmi