Bina Al-Ummah
Vol 11 No 1 (2016)

CUSTOMER SATISFACTION LEMBAGA-LEMBAGA DAKWAH

Jauhari, Tontowi (Unknown)



Article Info

Publish Date
11 Nov 2018

Abstract

This study aims to understand the influence of public services (transparency, reliable, responsive, fair and empathy) on customer satisfaction (satisfactory experience, faithful service, and risk services) in the institutions of da'wah (KBIH, LAS, and KUA) in Banadar Lampung. The study sample were 45 respondents taken using a sampling technique of probability sampling (random sampling) based on clusters. The study uses a qualitative- quantitative approach and survey method and regression analysis. The results show that the public service customer has effect on customer satisfaction of institutions of propaganda in Bandar Lampung. Findings show the need to improve the handling and improvement in providing services in tersm of; transparency, reliability, responsiveness, fairness, and empathy. There fore, the users of dakwah institution will be more satisfied in the future.

Copyrights © 2016






Journal Info

Abbrev

alummah

Publisher

Subject

Religion Humanities Social Sciences

Description

Bina Al Ummah is a journal published by Universitas Islam Negeri Raden Intan Lampung, INDONESIA. Bina Al Ummah published twice a year. Bina Al Ummah focuses on the Study of Dakwah and Development. The scope of the study includes Broadcast Communication, Community Development, Institutional ...