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All Journal Jurnal KALAM Jurnal Ijtimaiyya Bina Al-Ummah Jurnal Al-Ijtimaiyyah Jurnal MD Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Journal of Economic, Bussines and Accounting (COSTING) Jurnal Pertanian Agros Alignment: Journal of Administration and Educational Management Jurnal Ilmu Hukum The Juris Jurnal Ecoment Global: Kajian Bisnis dan Manajemen JURNAL EKSBIS SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Management Studies and Entrepreneurship Journal (MSEJ) jurnal syntax admiration Jurnal Aplikasi Pelayaran dan Kepelabuhanan International Journal of Education and Social Science (IJESS) Annals of Human Resource Management Research Jurnal Indonesia Sosial Teknologi Journal of Community Health and Preventive Medicine (JOCHAPM) Jurnal Ekonomi, Manajemen, Akuntansi

Tontowi Jauhari

Universitas Islam Negeri Raden Intan Lampung

Author-ID : 500086

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

Published : 36 Documents Claim Missing Document

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PENGARUH MARKETING MIX TERHADAP LOYALITAS PELANGGAN Sya'idah, Evi Husniati; Jauhari, Tontowi
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol 3, No 1 (2018): april 2018
Publisher : Universitas Kadiri

This study is aimed at knowing the influence of marketing mix towards customers’ loyalty. Accordingly, method used in this study is descriptive quantitative. The population of this study is the customers of bubur ayam mezem in Kediri. Moreover, the sample used in this study is 100 customers. In accordance with statistical analysis, the result of this study is as follow: (1) marketing mix that consists of product, price, and place has simultaneously a positive influence towards customers’ loyalty; (2) promotion has a negative influence towards customers’ loyalty. Thus, it can be inferred that if product, price, and place are increasing, the customers’ loyalty will be increasing as well. On the contrary, if promotion is increasing, the customers’ loyalty will be decreasing. Tujuan yang hendak dicapai melalui penelitian ini adalah untuk mengetahui pengaruh marketing mix terhadap loyalitas pelanggan. Penelitian ini menggunakan metode deskriptif kuantitatif. Populasi yang digunakan dalam penelitian ini adalah pelanggan bubur ayam mezem di Kediri dengan sampel sebanyak 100 orang pelanggan. Dari penelitian ini diperoleh hasil: (1) produk, harga dan tempat secara bersama-sama memiliki pengaruh positif; (2) promosi memiliki pengaruh negatif terhadap loyalitas pelanggan. Maka dapat ditarik kesimpulan bahwa jika produk, harga dan tempat dinaikkan maka loyalitas pelanggan juga ikut naik, tetapi jika promosi naik maka loyalitas pelanggan turun.

Pengaruh Orientasi Pasar, Inovasi dan Orientasi Kewirausahaan Terhadap Keunggulan Bersaing Pada UKM Di Jalanan Kota Kediri Afif Nur Rahmadi; Tontowi Jauhari; Bothy Dewandaru
JURNAL EKBIS Vol 21, No 2 (2020): Jurnal Ekbis : Analisis,Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

Penelitian ini bertujuan untuk mengetahui pengaruh orientasi pasar, inovasi dan orientasi kewirausahaan terhadap keunggulan bersaing secara parsial dan simultan. Populasi dalam penelitian ini adalah pengusaha UKM yang berjualan di jalanan Erlangga dan Hayam Wuruk Kota Kediri, dengan jumlah sampel sekitar 96 responden. Berdasarkan hasil analisis data dan pembahasan dapat ditarik kesimpulan bahwa secara parsial orientasi pasar dan orientasi kewirausahaan berpengaruh posite dengan nilai paling tinggi atau dominan adalah orientasi pasar. Sedangkan inovasi berpengaruh negative terhadap keunggulan bersaing. Secara simultan orientasi pasar, inovasi dan orientasi kewirausahaan secara bersama-sama mempengaruhi keunggulan bersaing. Ini sangat baik, dengan meningkatkan orientasi pasar dan orientasi kewirausahaan maka keunggulan bersaing perusahaan akan juga meningkat. Oleh sebab itu, variabel orientasi pasar dan orientasi kewirausahaan selalu ditingkatkan

KEPEMIMPINAN TRANSFORMASIONAL, MANAJEMEN KONFLIK, DAN TRUST: PENGARUHNYA TERHADAP EFEKTIVITAS PENGELOLAAN MUHAMMADIYAH CABANG PRINGSEWU LAMPUNG Tontowi Jauhari
Jurnal MD Vol 4, No 1 (2018)
Publisher : UIN Sunan Kalijaga

Tujuan dari peneltian ini untuk memahami pengaruh kepemimpinan transformasional, manajemen konflik, dan trust terhadap efektivitas pengelolaan cabang Muhammadiyah Pringsewu Lampung, sampel dalam penelitian berjumlah 87 pimpinan, sampel diambil dengan menggunakan teknik pengambilan sampel probability sampling (random sampling). Penelitian menggunakan pendekatan kuantitatif, dengan metode survei dan analisis jalur (path analysis). Hasil penelitian menunjukkan bahwa kepemimpinan transformasional, manajemen konflik dan trust berpengaruh langsung positif terhadap efektivitas pengelolaan cabang Muhammadiyah, serta ditemukan bahwa kepemimpinan transformasional dan manajemen konflik berpengaruh langsung positif terhadap trust. Temuan penelitian menunjukkan perlunya meningkatkan penanganan kepemimpinan transformasional, manajemen konflik, dan trust agar Pimpinan cabang Muhammadiyah Pringsewu Lampung lebih efektif.

Pengaruh Sosial Media Marketing Terhadap Brand Awareness Pada Lembaga Kursus Dan Pelatihan Lingua Franca Edutama Evi Husniati Sya'idah; Tontowi Jauhari
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i4.1014

Media sosial mempunyai fungsi yang melekat dengan definisinya yaitu sebuah platform media online yang memungkinkan para pengguna lain bisa dengan mudah berpartisipasi, berbagi, dan menciptakan konten yang bermanfaat. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh sosial media marketing terhadap brand awareness (kesadaran merek) pada Lembaga Kursus dan Pelatihan Lingua Franca Edutama. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan menggunakan variabel independent yaitu Sosial Media Marketing dan variabel dependent yaitu brand awareness. Populasi yang digunakan adalah follower akun Instagram testoefl.id dan berusia 16 – 24 tahun sebanyak 2900 dengan mengambil sampel sebesar 289 responden. Teknik pengambilan sampel yang dipakai dalam penelitian ini menggunakan teknik nonprobability sampling, yaitu sampling sukarela dengan menggunakan Nomogram Harry King .Teknik pengumpulan data yang digunakan dalam penelitian ini menggunakan kuesioner. Untuk menganalisis hasil penelitian, digunakan teknik analisis deskriptif, uji validitas dan uji reliabilitas instrumen, dan uji analisis regresi linear serta uji F. Berdasarkan hasil uji F diperoleh nilai koefisien sebesar 95,483 dengan P-value sebesar 0,000. Hal ini menunjukkan bahwa terdapat hubungan atau korelasi yang signifikan antara variable (X) sosial media marketing dengan brand awareness. Kata kunci : Sosial Media Marketing, Brand Awareness, Platform media online

PENGARUH MARKETING MIX TERHADAP LOYALITAS PELANGGAN Evi Husniati Sya'idah; Tontowi Jauhari
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 3 No. 1 (2018): april 2018
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v3i1.99

This study is aimed at knowing the influence of marketing mix towards customersâ€™ loyalty. Accordingly, method used in this study is descriptive quantitative. The population of this study is the customers of bubur ayam mezem in Kediri. Moreover, the sample used in this study is 100 customers. In accordance with statistical analysis, the result of this study is as follow: (1) marketing mix that consists of product, price, and place has simultaneously a positive influence towards customersâ€™ loyalty; (2) promotion has a negative influence towards customersâ€™ loyalty. Thus, it can be inferred that if product, price, and place are increasing, the customersâ€™ loyalty will be increasing as well. On the contrary, if promotion is increasing, the customersâ€™ loyalty will be decreasing.Â Tujuan yang hendak dicapai melalui penelitian ini adalah untuk mengetahui pengaruh marketing mix terhadap loyalitas pelanggan. Penelitian ini menggunakan metode deskriptif kuantitatif. Populasi yang digunakan dalam penelitian ini adalah pelanggan bubur ayam mezem di Kediri dengan sampel sebanyak 100 orang pelanggan. Dari penelitian ini diperoleh hasil: (1) produk, harga dan tempat secara bersama-sama memiliki pengaruh positif; (2) promosi memiliki pengaruh negatif terhadap loyalitas pelanggan. Maka dapat ditarik kesimpulan bahwa jika produk, harga dan tempat dinaikkan maka loyalitas pelanggan juga ikut naik, tetapi jika promosi naik maka loyalitas pelanggan turun.

Persepsi dan Implementasi Program Studi Pengembangan Masyarakat Islam di Indonesia Abd. Gappar Yusuf; Fitri Yanti; Bambang Budiwiranto; Faizal Faizal; Tontowi Jauhari
Jurnal Syntax Admiration Vol. 5 No. 4 (2024): Jurnal Syntax Admiration
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v5i4.1116

The development of community development science has been studied by Western countries since 1925, with a focus on social development and community welfare. In 1995, Indonesia underwent a knowledge transformation by introducing the applied science of Islamic Community Development, which combines social science and Islamic values. The Islamic Community Development program has been popular in Indonesia until 2023 but remains unknown internationally. The aim of this research is to analyze the perception of the program and the implementation of Islamic community development theories on society as the focal point of community development studies in Indonesia. This research is a qualitative analysis with a phenomenological approach and a holistic perspective. Data collection was conducted through focus group discussions, observations, interviews, and document studies. The results of this research analyze that: (1) The perception of the Islamic community development program, in terms of concepts, scope, and goals, still varies among individuals, thus requiring a comprehensive concept to align perceptions regarding the Islamic community development program.

Pengaruh Produk Dan Harga Terhadap Keputusan Pembelian Tontowi Jauhari; Evi Husniati Sya’idah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11265

Pemasaran merupakan bentuk pertanggungjawaban dalam mendorong organisasi untuk menyesuaikan diri dengan konsumen yang keinginannya selalu berubah-ubah sesuai dengan kebutuhannya. Oleh sebab itu Produsen selalu dituntut untuk dapat mengetahui faktor penentu konsumen dalam melakukan pembelian sehingga produsen dapat menjamin keberlangsungan usahanya serta mendapatkan profit yang diinginkan. Tujuan dari penelitian ini untuk mengetahui pengaruh dari produk, harga terhadap keputusan pembelian. Metode yang dipakai dalam penelitian ini menggunakan metode deskriptif dengan pendekatan kuantitatif. Data dalam penelitian ini termasuk jenis data primer yang diperoleh dari hasil observasi dan wawancara, Populasi dalam penelitian ini adalah orang yang melakukan pembelian sepeda motor pada dealer kembang jawa motor, sedangkan pengambilan sampel menggunakan pusrposive random sampling sejumlah 100 orang. Penelitian ini menggunakan analisis regresi linear berganda. Hasil dari penelitian ini menunjukan bahwa hasil analisis koefien regresi dari produk sebesar 0.442 yang berarti bahwa produk berpengaruh terhadap keputusan pembelian, sedangkan koefisien harga sebesar 0.390 maka dapat dikatakan bahwa harga juga berpengaruh terhadap keputusan pembelian, sedangkan dari uji F didapatkan Fhitung sebesar 9.607 dengan tingkat signifikasi 0.000 yang bearti produk dan harga secara simultan juga berpengaruh terhadap keputusan pembelian. Maka dari penelitian ini didapatkan bahwa secara parsial maupun simultan produk, harga berpengaruh terhadap keputusan pembelian.

MODEL PEMBERDAYAAN-PARTISIPATIF MASYARAKAT MELALUI KELOMPOK TANI Hayat, Sahidin; Saifudin, M; Jauhari, Tontowi
Agros Journal of Agriculture Science Vol 26, No 4 (2024): Edisi Oktober
Publisher : Fakultas Pertanian, Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v26i4.4834

Empowerment is an effort to improve the welfare of disadvantaged communities, aligning with the goals of Sharia economics. Community involvement is integral to this process. This research aims to provide a general overview of the importance of community involvement in the empowerment process. This research is a literature study whose data source comes from articles with the keyword "Community Participatory Empowerment". This research was taken from open knowledge maps. Selected articles were published in 2020-2024. The research results show that community involvement is very important to make empowerment easier, participatory communication with the community can make it easier to take policies without creating friction with the community, and the government's role in the empowerment process is important either as a regulator, dynamizer, or facilitator.

DIGITAL APPLICATIONS FOR COMMUNITY EMPOWERMENT: ANALYSIS OF OPPORTUNITIES AND CHALLENGES IN ULU BELU DISTRICT, TANGGAMUS REGENCY Jasmadi, Jasmadi; Maryam, Dewi; Salim, Agus; Zaimuddin AS, Lutfi; Setiawati, Rini; Jauhari, Tontowi
JURNAL AL-IJTIMAIYYAH Vol 10, No 2 (2024)
Publisher : Universitas Islam Negeri Ar-Raniry Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22373/al-ijtimaiyyah.v10i2.25768

In the era of digital technology, inclusive communication is important so that the empowerment process can reach all levels of society, including marginalized groups that are often overlooked due to the digital divide. This research aims to analyze the implementation of digital applications in community empowerment in the villages of Ulubelu District, Tanggamus Regency, focusing on the challenges, opportunities, and obstacles faced. This research uses a qualitative approach with a case study design and data obtained through in-depth interviews, participatory observation, and document analysis. Data mining was conducted with community leaders, village government, and local people. The results showed that infrastructure barriers, such as inaccessible roads and lack of internet signal, are the main obstacles in optimizing the use of digital applications, such as the Village Information System (SID), SIKS-NG, and other development planning applications. Villages such as Sinar Banten, Rejosari, Ulu Semong, and Petay Kayu face issues related to the accessibility of digital technology and information. In addition, a lack of digital literacy among the community, especially the elderly, and limited training for village officials exacerbate the situation. However, digital applications also have the potential to support transparency, efficiency, and access to information in community empowerment programs with improved technology infrastructure and inclusive digital literacy training. This study reveals the importance of collaboration between the government, village apparatus, and communities in designing sustainable digitalization strategies. This research enriches the literature related to digitalization in rural areas and provides practical recommendations to overcome barriers to technology implementation. The results are expected to serve as a reference for policymakers and practitioners to develop a more inclusive approach in supporting digital-based community empowerment in remote areas.

OPTIMALISASI PENINGKATAN SUMBER DAYA MANUSIA PENEGAK HUKUM DALAM IMPLEMENTASI TILANG ELEKTRONIK Setiawan, Edi; Jauhari, Tontowi
The Juris Vol. 8 No. 2 (2024): JURNAL ILMU HUKUM : THE JURIS
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat STIH Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/juris.v8i2.1373

The use of motorized vehicles in daily life can have a negative impact, namely traffic jams and accidents originating from traffic violations, thus requiring law enforcement efforts. This research aims to find out, analyze and criticize law enforcement regarding traffic violations. This research aims to explore the importance of improving human resources (HR) of the Indonesian National Police (Polri) in implementing electronic traffic fines as an effort to enforce the law against traffic violations. Traffic violations are a common problem in big cities, often caused by the increasing number of motorized vehicles. Electronic fine enforcement, or Electronic Traffic Law Enforcement (ETLE), utilizes technology such as CCTV cameras to detect violations and increase the transparency and efficiency of the legal process. This research uses an empirical juridical type, namely an approach that aims to examine the extent to which law is implemented and functions in society. which in this research is research that uses literature, which involves collecting data through book review literature, journals and official documents. The data collected aims to analyze the relevance of law enforcement theory and practice in the context of electronic fines. The research results show that electronic fines support more modern and efficient law enforcement while helping to improve road safety and order. However, the success of implementing ETLE is very dependent on the competence of Polri's human resources. Therefore, improving the quality and capacity of Polri's human resources is very important to ensure the sustainability of digital transformation in traffic law enforcement.

Co-Authors Abd. Gappar Yusuf Adam Hafidz Al Fajar Afif Nur Rahmadi Agus Salim Ali Djamhuri Ariani, Lia Arif Sugiono Bambang Budiwiranto Bambang Budiwiranto Dailin, Dailin Dedi Yulianto Dewi Maryam Edi Setiawan Evi Husniati Sya'idah Evi Husniati Sya'idah Evi Husniati Sya’idah Faizal Faizal Faizal Faizal, Faizal Fitri Yanti Fitri Yanti Hasanah, Rika Hayat, Sahidin Hidayat, Mansur Izham, Khairul Jasmadi Jasmadi, Jasmadi Lia Ariani M. Arif Sam‘un Mansur Hidayat Muhammad Rivai Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Mulyadi Rini Setiawati Rosy Maria Ulfa Saifudin, M Siti Bahiroh Sri Ilham Nasution Suminar Pertiwi, Dian Sustiyatik, Enni Tita Hariyanti Ulfa, Rosy Maria Yulianto, Dedi Yusuf, Abd.Gappar Zaimuddin AS, Lutfi

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