Jurnal Manajemen dan Bisnis
Volume 24 No. 2 Tahun 2024

PENGARUH SERVICE EXCELLENCE TERHADAP CUSTOMER DELIGHT PADA PELANGGAN DOPAMINE CAFÉ RINGROAD

Purba, Saut (Unknown)
Sipahutar, Robinson (Unknown)
LG, Lambas Marisi Tua (Unknown)

Article Info

Publish Date
21 Aug 2024

Abstract

This research aims to determine the effect of service excellence on customer delight for Dopamine Café Ringroad customers. This type of research is descriptive quantitative. The population in this study was Dopamine Café Ringroad customers who visited from January to June 2024, totaling 10,800 people. The sample in this study was 99 respondents using the Sample Random Sampling technique. The data analysis methods used are Instrument Test, Classic Assumption Test, Simple Linear Regression Test, Hypothesis Test and Coefficient of Determination Test. The research results show that service excellence has a positive and significant effect on customer delight among Dopamine Café Ringroad customers

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Journal Info
Jurnal Manajemen dan Bisnis
Website

Abbrev

JIMB_ekonomi

Publisher

Universitas Katolik Santo Thomas

Subject

Economics, Econometrics & Finance

Description

Jurnal Manajemen dan Bisnis (JMB), p-ISSN : 1412-0593, e-ISSN : 2685-7294, bertujuan untuk menyebarluaskan hasil penelitian di bidang ilmu manajemen dan bisnis seperti Manajemen Sumber Daya,Manajemen Keuangan, Manajemen Sistem Informasi, Manajemen Bisnis, Organisasi dan Tata Kelola serta bidang ...