<![CDATA[Mental health stigma negatively impacts how individuals with mental health challenges are perceived and treated. This study explored generational differences in mental health stigma among Generation Z, Millennials, and Generation X (N=300; n=100 per group) using the Community Attitudes Toward Mentally Ill (CAMI) Scale and quota sampling for balanced representation. A descriptive-comparative design was applied, and data analysed using JAMOVI. The Shapiro-Wilk test confirmed normality (p= 102), allowing parametric testing. Results showed that Generation X had the highest stigma scores across all four CAMI subscales: Authoritarianism (M= 3.19), Benevolence (M= 2.56), Social Restrictiveness (M= 2.97), Community Mental Health Ideology (M= 2.72), while Millennials and Gen Z scored lower. These findings reflect a shift toward more open and accepting attitudes among younger generations. A one-way ANOVA revealed significant differences in stigma (Welch’s F= 16.00, p < .001), with post-hoc analysis confirming Generation X’s significantly higher stigma levels (p < .001). The study recommends generation-specific interventions: culturally sensitive, community-based programs for older adults, and digital, peer-driven strategies for younger groups. Future research should include broader generational representation and examine how culture, gender, and socioeconomic status influence stigma.]]>
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