International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Vol. 5 No. 3 (2025): June

THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION

Rahellia Panjaitan (Unknown)
Yomeini Margareth (Unknown)
Ayu Dwi Hasty (Unknown)



Article Info

Publish Date
18 Jul 2025

Abstract

The purpose of this researchis to analyzethe effect of Satisfaction, Brand Trust, Brand Image on Repurchase Intention with Brand Commitment as Mediation. The data are obtained directly from the distribution of questionnaires with google docs and whatsapp to consumers who have bought products in Ikea. The sample of respondents in this study was 220 employees. The results of the questionnaire where processed usingstructural equation model (SEM) with the help of AMOS 23.0. software. Hypothesis testing results show that Satisfaction has no effect on Brand Commitment, Brand Trust has a significant effect on Brand Commitment, Brand Image has a significant effect on Brand Commitment, Brand Commitment has a significant effect on Repurchase Intention, Satisfaction has no significant effect on Repurchase Intention with Brand Commitment as mediation, Brand Trust has a significant effect on Repurchase Intention Intention with Brand Commitment as mediation, Brand Image has a significant effect on Repurchase Intention with Brand Commitment as mediation

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Journal Info

Abbrev

IJEBAS

Publisher

Subject

Economics, Econometrics & Finance

Description

This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture ...