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All Journal Jurnal Mantik International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) ALMUJTAMAE: Jurnal Pengabdian Masyarakat Journal of Economics and Management Scienties Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) TECHNOBIZ : International Journal of Business
Rahellia Panjaitan
Universitas Sriwijaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION Rahellia Panjaitan; Yomeini Margareth; Ayu Dwi Hasty
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3605

Abstract

The purpose of this researchis to analyzethe effect of Satisfaction, Brand Trust, Brand Image on Repurchase Intention with Brand Commitment as Mediation. The data are obtained directly from the distribution of questionnaires with google docs and whatsapp to consumers who have bought products in Ikea. The sample of respondents in this study was 220 employees. The results of the questionnaire where processed usingstructural equation model (SEM) with the help of AMOS 23.0. software. Hypothesis testing results show that Satisfaction has no effect on Brand Commitment, Brand Trust has a significant effect on Brand Commitment, Brand Image has a significant effect on Brand Commitment, Brand Commitment has a significant effect on Repurchase Intention, Satisfaction has no significant effect on Repurchase Intention with Brand Commitment as mediation, Brand Trust has a significant effect on Repurchase Intention Intention with Brand Commitment as mediation, Brand Image has a significant effect on Repurchase Intention with Brand Commitment as mediation
Exploring How Green Perceived Value and Brand Knowledge Shape Consumers Intention to Buy Eco-Friendly Products through Green Attitude Panjaitan, Rahellia; Najib, Ahmad Khoirun; Rahayu, Gita; Shalahuddin, M.
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6744

Abstract

This study examines the influence of Green Perceived Value (Functional, Conditional, Social, and Emotional Values), Green Product Knowledge, and Attitude Toward Purchasing Green Products on Purchase Intention toward Green Products among consumers in the Greater Palembang Area. Using a quantitative approach, data were collected from 200 respondents who had purchased green products, analyzed through SEM-PLS.  The results show that Functional Value, Conditional Value, Emotional Value, and Green Product Knowledge positively affect Attitude Toward Purchasing Green Products, while Social Value has no significant impact. Attitude also positively influences Purchase Intention. These findings support previous studies and confirm the relevance of the Green Perceived Value (GPV) theory. The study contributes to theory and practice by highlighting the importance of emphasizing functional, emotional, and promotional benefits of green products through effective marketing communication and environmental education. Future research should expand the geographic scope and include Word of Mouth (WOM) to better understand social influences on green purchasing behavior
EXPLORING THE EFFECT OF INDEPENDENT BOARD OF COMMISSIONERS’ BACKGROUND DIVERSITY ON FIRM FINANCIAL PERFORMANCE: EVIDENCE FROM STATE-OWNED ENTERPRISES Gita Rahayu; Azmii Lathifah; Rahellia Panjaitan
TECHNOBIZ : International Journal of Business Vol. 8 No. 2 (2025): Oktober 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i2.914

Abstract

Keberagaman merupakan salah satu unsur yang harus dipertimbangkan untuk menentukan susunan anggota dewan komisaris yang juga disesuaikan dengan kebutuhan dan kompleksitas usaha. Penelitian ini bertujuan untuk menganalisis pengaruh keberagaman latar belakang dewan komisaris independen terhadap kinerja perusahaan pada perusahaan BUMN yang terdaftar di BEI tahun 2020-2024. Hasil penelitian menunjukkan bahwa jumlah komisaris independen, keberagaman latar belakang komisaris dan latar belakang belakang dewan komisaris berpengaruh positif terhadap kinerja keuangan karena semakin banyak latar belakang yang diperkerjakan oleh perusahaan, maka kemampuan integrasi sumber dayanya juga meningkat. Kata Kunci : Komisaris Independen, Corporate Governance, BUMN
Extending the Technology Acceptance Model for Electric Vehicle Adoption in Palembang Ghia Subagja; Reska Rahmatullah; Ahmad Khoirun Najib; Rahellia Panjaitan
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.372

Abstract

This study aims to analyzes electric vehicle (EV) adoption in Palembang, Indonesia by extending the Technology Acceptance Model (TAM) with environmental concern and government support. EV adoption is increasingly important as cities seek to reduce transport emissions, but growing urban areas still face practical and behavioral barriers. A quantitative survey of 300 EV users in Palembang was conducted through an online questionnaire capturing daily experience, perceived benefits, ease of use, and views on government support. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings show that perceived usefulness and perceived ease of use have positive and significant effects on EV adoption. Perceived ease of use also has a positive and significant effect on attitude, and attitude further supports adoption. Environmental concern and government support likewise have positive and significant effects, indicating that care for the environment and supportive policies and infrastructure strengthen users’ decisions. Overall, the results suggest that EV adoption is shaped by both technology perceptions and wider policy support. These findings imply that faster EV uptake in Palembang can be supported by improving usability and charging convenience, communicating clear benefits, and expanding incentives, charging facilities, and consistent public information to reduce uncertainty and encourage wider adoption locally.
Decoding Purchase Intention in the Digital Era: The Mediating Role of Brand Passion and Brand Loyalty Rahellia Panjaitan
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.409

Abstract

intention by incorporating brand passion and brand loyalty as mediating constructs, while aligning the analysis with the framework of the Sustainable Development Goals (SDGs). Within the sustainable development perspective, social media communication is expected not only to persuade consumers but also to educate them, consistent with the principles of Education for Sustainable Development (ESD), in order to promote responsible consumption as emphasized in SDG 12. The study uses a quantitative method with an explanatory structure. Data were collected from 132 individuals who are actively using social media, selected through purposive sampling, and then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The main findings reveal that social media communication conveying ethical and sustainability-oriented values significantly enhances both brand passion and brand loyalty. The results of the hypothesis test confirm that the two mediation variables play a crucial role in bridging digital communication with consumer purchase intentions. The emerging trend shows a shift towards ethical consumerism, where consumers are more driven by content that prioritizes the authenticity of social impact rather than aesthetics alone. The implications of this study confirm that the integration of sustainability narratives in social media communication strategies not only supports economic growth (SDG 8), but also creates resilient emotional attachments. Marketing practitioners are advised to adopt an ESD approach in digital content to build long-term loyalty and support the transition to a greener and more responsible market.
Penguatan Kapasitas Ekonomi UMKM melalui Pelatihan Teknologi Digital Dasar sebagai Strategi Adaptasi Digital Yomeini Margareth; Denny Nabawi; Rahellia Panjaitan; Ahmad Khoirun Najib; Hamira Hamira
ALMUJTAMAE: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): April
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/almujtamae.v6i1.23861

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, namun tingkat adopsi teknologi digital, khususnya pada kelompok usaha ibu rumah tangga, masih relatif rendah. Keterbatasan literasi digital dan keterampilan teknis menjadi hambatan utama dalam pemanfaatan platform digital untuk meningkatkan kinerja usaha. Oleh karena itu, kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas ekonomi UMKM melalui pelatihan teknologi digital dasar sebagai strategi adaptasi digital. Metode pelaksanaan menggunakan pendekatan partisipatif dan aplikatif melalui ceramah, tutorial pendampingan, dan diskusi. Kegiatan dilaksanakan secara luring pada 28 Juni 2025 di Kota Palembang dengan melibatkan 25 pelaku UMKM ibu rumah tangga sebagai peserta. Materi pelatihan difokuskan pada peningkatan literasi digital, pemanfaatan marketplace Shopee, serta pembuatan video singkat promosi produk. Evaluasi dilakukan secara deskriptif dan kualitatif melalui observasi, kuesioner pra dan pasca kegiatan, hasil praktik peserta, serta umpan balik selama diskusi. Hasil kegiatan menunjukkan peningkatan pengetahuan, keterampilan teknis, dan sikap positif peserta terhadap pemanfaatan teknologi digital. Peserta mampu mengelola toko daring sederhana dan menghasilkan konten promosi digital yang aplikatif. Selain itu, kegiatan ini meningkatkan kepercayaan diri dan kesiapan peserta dalam mengadopsi teknologi digital secara mandiri. Simpulan utama menunjukkan bahwa pelatihan teknologi digital dasar efektif dalam mendukung adaptasi digital UMKM.
Ocean Sustainability through Blue Finance: A Strategic Governance Systematic Bibliometric Review Betharia Efriani; Rahellia Panjaitan
Jurnal Ilmiah Bisnis dan Ekonomi Asia Vol 20 No 2 (2026): Jurnal Ilmiah Bisnis dan Ekonomi Asia
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jibeka.v20i2.2499

Abstract

Research Objective, this study maps the development of knowledge, scientific trends, and future research directions in blue finance and ocean sustainability using a Systematic Literature Review (SLR) approach. Data and Methodology, a total of 739 Scopus-indexed articles (1999–2025) were analyzed using bibliometric techniques to examine publication growth, author productivity, collaboration networks, sources, and citation patterns, yielding 17,302 citations. Key Thematic Findings, the analysis identifies dominant thematic clusters, including blue economy, sustainable marine finance, marine conservation, and strategic ocean governance. Publication trends increased significantly after 2015, aligning with the global emphasis on the SDGs, particularly SDG 14, SDG 13, and SDG 12. Emerging Trends, ESG principles are increasingly embedded in blue finance research, emphasizing environmental risk management, social inclusion of coastal communities, and transparent marine governance. Keyword co-occurrence analysis indicates a shift from purely ecological perspectives toward an integrated economic, social and governance sustainability framework. Research Implications, these findings provide a comprehensive overview of the scientific landscape of blue finance and ocean sustainability and highlight future research opportunities focused on strengthening ESG integration and supporting SDG-oriented sustainable ocean economic development.
Co-Authors Ahmad Khoirun Najib Ayu Dwi Hasty Azmii Lathifah Betharia Efriani Denny Nabawi Ghia Subagja Gita Rahayu Hamira Hamira M. Shalahuddin Najib, Ahmad Khoirun Rahayu, Gita Reska Rahmatullah Yomeini Margareth Yomeini Margareth