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All Journal Jurnal Mantik Journal of Economics and Management Scienties
Panjaitan, Rahellia
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Exploring How Green Perceived Value and Brand Knowledge Shape Consumers Intention to Buy Eco-Friendly Products through Green Attitude Panjaitan, Rahellia; Najib, Ahmad Khoirun; Rahayu, Gita; Shalahuddin, M.
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6744

Abstract

This study examines the influence of Green Perceived Value (Functional, Conditional, Social, and Emotional Values), Green Product Knowledge, and Attitude Toward Purchasing Green Products on Purchase Intention toward Green Products among consumers in the Greater Palembang Area. Using a quantitative approach, data were collected from 200 respondents who had purchased green products, analyzed through SEM-PLS.  The results show that Functional Value, Conditional Value, Emotional Value, and Green Product Knowledge positively affect Attitude Toward Purchasing Green Products, while Social Value has no significant impact. Attitude also positively influences Purchase Intention. These findings support previous studies and confirm the relevance of the Green Perceived Value (GPV) theory. The study contributes to theory and practice by highlighting the importance of emphasizing functional, emotional, and promotional benefits of green products through effective marketing communication and environmental education. Future research should expand the geographic scope and include Word of Mouth (WOM) to better understand social influences on green purchasing behavior
Extending the Technology Acceptance Model for Electric Vehicle Adoption in Palembang Subagja, Ghia; Rahmatullah, Reska; Najib, Ahmad Khoirun; Panjaitan, Rahellia
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026 (Accepted)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.372

Abstract

This study aims to analyzes electric vehicle (EV) adoption in Palembang, Indonesia by extending the Technology Acceptance Model (TAM) with environmental concern and government support. EV adoption is increasingly important as cities seek to reduce transport emissions, but growing urban areas still face practical and behavioral barriers. A quantitative survey of 300 EV users in Palembang was conducted through an online questionnaire capturing daily experience, perceived benefits, ease of use, and views on government support. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings show that perceived usefulness and perceived ease of use have positive and significant effects on EV adoption. Perceived ease of use also has a positive and significant effect on attitude, and attitude further supports adoption. Environmental concern and government support likewise have positive and significant effects, indicating that care for the environment and supportive policies and infrastructure strengthen users’ decisions. Overall, the results suggest that EV adoption is shaped by both technology perceptions and wider policy support. These findings imply that faster EV uptake in Palembang can be supported by improving usability and charging convenience, communicating clear benefits, and expanding incentives, charging facilities, and consistent public information to reduce uncertainty and encourage wider adoption locally.
Co-Authors M. Shalahuddin Najib, Ahmad Khoirun Rahayu, Gita Rahmatullah, Reska Subagja, Ghia