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All Journal Jurnal Mantik International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Journal of Economics and Management Scienties TECHNOBIZ : International Journal of Business
Rahellia Panjaitan
Universitas Sriwijaya
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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THE EFFECT OF SATISFACTION, BRAND TRUST, BRAND IMAGE ON REPURCHASE INTENTION WITH BRAND COMMITMENT AS A MEDIATION Rahellia Panjaitan; Yomeini Margareth; Ayu Dwi Hasty
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 3 (2025): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i4.3605

Abstract

The purpose of this researchis to analyzethe effect of Satisfaction, Brand Trust, Brand Image on Repurchase Intention with Brand Commitment as Mediation. The data are obtained directly from the distribution of questionnaires with google docs and whatsapp to consumers who have bought products in Ikea. The sample of respondents in this study was 220 employees. The results of the questionnaire where processed usingstructural equation model (SEM) with the help of AMOS 23.0. software. Hypothesis testing results show that Satisfaction has no effect on Brand Commitment, Brand Trust has a significant effect on Brand Commitment, Brand Image has a significant effect on Brand Commitment, Brand Commitment has a significant effect on Repurchase Intention, Satisfaction has no significant effect on Repurchase Intention with Brand Commitment as mediation, Brand Trust has a significant effect on Repurchase Intention Intention with Brand Commitment as mediation, Brand Image has a significant effect on Repurchase Intention with Brand Commitment as mediation
Exploring How Green Perceived Value and Brand Knowledge Shape Consumers Intention to Buy Eco-Friendly Products through Green Attitude Panjaitan, Rahellia; Najib, Ahmad Khoirun; Rahayu, Gita; Shalahuddin, M.
Jurnal Mantik Vol. 9 No. 3 (2025): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i3.6744

Abstract

This study examines the influence of Green Perceived Value (Functional, Conditional, Social, and Emotional Values), Green Product Knowledge, and Attitude Toward Purchasing Green Products on Purchase Intention toward Green Products among consumers in the Greater Palembang Area. Using a quantitative approach, data were collected from 200 respondents who had purchased green products, analyzed through SEM-PLS.  The results show that Functional Value, Conditional Value, Emotional Value, and Green Product Knowledge positively affect Attitude Toward Purchasing Green Products, while Social Value has no significant impact. Attitude also positively influences Purchase Intention. These findings support previous studies and confirm the relevance of the Green Perceived Value (GPV) theory. The study contributes to theory and practice by highlighting the importance of emphasizing functional, emotional, and promotional benefits of green products through effective marketing communication and environmental education. Future research should expand the geographic scope and include Word of Mouth (WOM) to better understand social influences on green purchasing behavior
EXPLORING THE EFFECT OF INDEPENDENT BOARD OF COMMISSIONERS’ BACKGROUND DIVERSITY ON FIRM FINANCIAL PERFORMANCE: EVIDENCE FROM STATE-OWNED ENTERPRISES Gita Rahayu; Azmii Lathifah; Rahellia Panjaitan
TECHNOBIZ : International Journal of Business Vol. 8 No. 2 (2025): Oktober 2025
Publisher : TECHNOBIZ : International Journal of Business

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/technobiz.v8i2.914

Abstract

Keberagaman merupakan salah satu unsur yang harus dipertimbangkan untuk menentukan susunan anggota dewan komisaris yang juga disesuaikan dengan kebutuhan dan kompleksitas usaha. Penelitian ini bertujuan untuk menganalisis pengaruh keberagaman latar belakang dewan komisaris independen terhadap kinerja perusahaan pada perusahaan BUMN yang terdaftar di BEI tahun 2020-2024. Hasil penelitian menunjukkan bahwa jumlah komisaris independen, keberagaman latar belakang komisaris dan latar belakang belakang dewan komisaris berpengaruh positif terhadap kinerja keuangan karena semakin banyak latar belakang yang diperkerjakan oleh perusahaan, maka kemampuan integrasi sumber dayanya juga meningkat. Kata Kunci : Komisaris Independen, Corporate Governance, BUMN
Extending the Technology Acceptance Model for Electric Vehicle Adoption in Palembang Subagja, Ghia; Rahmatullah, Reska; Najib, Ahmad Khoirun; Panjaitan, Rahellia
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.372

Abstract

This study aims to analyzes electric vehicle (EV) adoption in Palembang, Indonesia by extending the Technology Acceptance Model (TAM) with environmental concern and government support. EV adoption is increasingly important as cities seek to reduce transport emissions, but growing urban areas still face practical and behavioral barriers. A quantitative survey of 300 EV users in Palembang was conducted through an online questionnaire capturing daily experience, perceived benefits, ease of use, and views on government support. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings show that perceived usefulness and perceived ease of use have positive and significant effects on EV adoption. Perceived ease of use also has a positive and significant effect on attitude, and attitude further supports adoption. Environmental concern and government support likewise have positive and significant effects, indicating that care for the environment and supportive policies and infrastructure strengthen users’ decisions. Overall, the results suggest that EV adoption is shaped by both technology perceptions and wider policy support. These findings imply that faster EV uptake in Palembang can be supported by improving usability and charging convenience, communicating clear benefits, and expanding incentives, charging facilities, and consistent public information to reduce uncertainty and encourage wider adoption locally.
Transformational leadership and prosocial voice behavior: the mediating role of psychological ownership Najib, Ahmad Khoirun; Shalahuddin, M; Nabawi, Denny; Panjaitan, Rahellia
Jurnal Mantik Vol. 9 No. 4 (2026): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v9i4.7043

Abstract

Employees were considered critical organizational assets that required professional management to ensure optimal contributions to organizational sustainability and development. One important form of contribution was prosocial voice behavior, defined as employees’ willingness to express constructive ideas, opinions, and suggestions to organizational authorities. Such behavior functioned as a positive indicator of organizational effectiveness, whereas employee silence reflected the opposite condition. Accordingly, identifying factors that fostered prosocial voice behavior was essential. This study aims to examine the effect of transformational leadership on prosocial voice behavior through the mediating role of psychological ownership. The study further explored this mediating mechanism within governance practices of public education institutions, both state-owned and private, in Indonesia. A quantitative cross-sectional design was employed, involving 194 respondents drawn from employees of public and private formal education foundations who had worked for more than one year and were not currently bound by permanent employment contracts with other organizations. Primary data were collected through self-administered online questionnaires. Structural Equation Modeling was applied to test the proposed hypotheses. The results reveal that transformational leadership has a statistically significant and positive effect on prosocial voice behavior. In addition, psychological ownership partially mediated the relationship between transformational leadership and prosocial voice behavior. While previous studies had examined various antecedents of prosocial voice, this study extended the literature by highlighting the role of psychological ownership in the educational sector. The findings offered practical implications for foundations and similar organizations and contributed empirical evidence to the literature on transformational leadership, psychological ownership, and prosocial voice behavior.
Decoding Purchase Intention in the Digital Era: The Mediating Role of Brand Passion and Brand Loyalty Panjaitan, Rahellia
Journal of Economics and Management Scienties Volume 8 No. 2, March 2026
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/jems.v8i2.409

Abstract

intention by incorporating brand passion and brand loyalty as mediating constructs, while aligning the analysis with the framework of the Sustainable Development Goals (SDGs). Within the sustainable development perspective, social media communication is expected not only to persuade consumers but also to educate them, consistent with the principles of Education for Sustainable Development (ESD), in order to promote responsible consumption as emphasized in SDG 12. The study uses a quantitative method with an explanatory structure. Data were collected from 132 individuals who are actively using social media, selected through purposive sampling, and then analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The main findings reveal that social media communication conveying ethical and sustainability-oriented values significantly enhances both brand passion and brand loyalty. The results of the hypothesis test confirm that the two mediation variables play a crucial role in bridging digital communication with consumer purchase intentions. The emerging trend shows a shift towards ethical consumerism, where consumers are more driven by content that prioritizes the authenticity of social impact rather than aesthetics alone. The implications of this study confirm that the integration of sustainability narratives in social media communication strategies not only supports economic growth (SDG 8), but also creates resilient emotional attachments. Marketing practitioners are advised to adopt an ESD approach in digital content to build long-term loyalty and support the transition to a greener and more responsible market.
Co-Authors Ayu Dwi Hasty Azmii Lathifah Gita Rahayu M. Shalahuddin Nabawi, Denny Najib, Ahmad Khoirun Rahayu, Gita Rahmatullah, Reska Shalahuddin, M Subagja, Ghia Yomeini Margareth