PEMANFAATAN PLATFORM TIKTOK SEBAGAI UPAYA MENINGKATKAN PROMOSI PAKET WISATA RIVER TUBING DI DESA WISATA BARUA KABUPATEN BANTAENG

Mahendra, Arya Dwi
Aini, Windra
Hasrul, Hasrul

Tourism, Hospitality and Culture Insights Journal
Vol 5 No 1 (2025): Tourism, Hospitality And Culture Insights Journal

Barua Tourism Village in Bantaeng Regency is a nature-based tourism destination with great potential through river tubing activities at River Moon Batu Doli. However, limited promotion becomes a barrier to attracting tourists. This study aims to develop a digital promotion strategy using TikTok. Using a qualitative approach and single-subject design, the study involves creating an official TikTok account, producing promotional content, and utilizing TikTok features such as hashtags, geotagging, captions. The results show that TikTok significantly enhances tourism village visibility with high user engagement. TikTok is proven effective in organically and interactively reaching a broad audience.