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Tourism, Hospitality and Culture Insights Journal
Published by Politeknik Pariwisata Medan
ISSN : 27978885     EISSN : 28303415     DOI : https://doi.org/10.36983/thcij
Core Subject : Economy,
Economics, Econometrics & Finance
Penerbitan THCIJ (Tourism, Hospitality and Culture Insights Journal) bertujuan memajukan kegiatan penelitian di bidang kepariwisataan. THCIJ (Tourism, Hospitality and Culture Insights Journal) ini terbit setiap 6 bulan sekali dalam satu tahun yakni bulan Januari - Juni dan Juli - Desember. Redaksi menerima sumbangan tulisan jurnal dan artikel dalam Bahasa Indonesia dan Bahasa Inggris minimal 8 halaman maksimal 15 halaman kwarto. Redaksi berhak menyunting sejauh tidak merubah atau mengganti isi dan makna tulisan jurnal yang diterima.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Tourism, Leisure and Hospitality Management
Articles 67 Documents
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Development Strategy for the Implementation of Entertainment and Recreational Activities at Tourism Objects in Toba Regency Jerry Wilson
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.287

Abstract

The implementation of entertainment and recreation at tourist objects really needs to be considered by tourism actors and local governments. This is very necessary so that tourist guests who come to visit can stay longer and the number of tourists visiting also increases. Because in principle the basic concept in carrying out tourism activities must fulfill three important things, among others, the first is what to see, namely what can be seen. The second is what to do, namely what activities can be done. The third is what to buy, ie anything interesting can be bought. The implementation of entertainment and recreational activities has summarized these three things, namely what to do, what to see and what to buy. Toba Regency also provides entertainment and recreational activities at existing tourist objects but relatively limited availability, facilities and infrastructure. After conducting surveys and discussions with tourists and tourism actors, the implementation of entertainment and recreation facilities still needs to be improved. Because what tourists are interested in is not yet available in several tourist objects on the beach such as volleyball, water bikes, banana boats, entertainment facilities for music and karaoke performances, as well as other entertaining game facilities. Cleanliness, parking lots and barriers for security on the beach still need attention. This causes the number of tourists visiting Toba Regency to decrease in number. In addition to the covid 19 pandemic situation. Entertainment facilities outside of tourist objects that can also be provided are art and cultural performance facilities, sports facilities and activities, culinary bazaars and entertainment activities. others need to be held to attract visiting tourists. The government's role in the strategy for developing the implementation of entertainment and recreation has carried out promotional activities, marketing through existing tourist objects in Toba Regency, but entertainment and recreation facilities have not been optimally arranged in collaboration with existing tourism object actors. Supervision of the implementation of entertainment needs to be maximized so that the facilities and infrastructure available for the implementation of entertainment and recreational activities can be carried out properly, so that tourists can enjoy entertainment and recreational activities and can stay longer in Toba district. Where is currently the average length of visit by tourists is 2 to 4 days. The number of tourists that tends to decrease is added to the current pandemic situation. It can be seen from the statistics on the number of tourists visiting starting from 2016 that domestic tourists who visited were 436,260 people and 11,975 foreign tourists. In 2017, there were 729,445 domestic tourists visiting and 12,121 foreign tourists. In 2018, there were 644,261 domestic tourists visiting and 1242 foreign tourists. In 2019, there were 801,066 domestic tourists visiting and 1611 foreign tourists. In 2020, there were 217,462 domestic tourists visiting and 261 foreign tourists. After analyzing the number of tourists from 2016 to 2019, there was an increase in the number of domestic tourist visits by 54 percent. However, in 2020 the number of domestic tourists decreased drastically to 217,462, there was a drastic decrease of 583,604 people from the latest data in 2019 of 801,066 people or 72 percent. Likewise, foreign tourists experienced a significant decrease from 2017 as many as 12,121 down to 1242 in 2018 and slightly increased in 2019 as many as 1611 people and in 2020 it fell to 261. In 2020 the decline in the number of tourists was indeed caused by the covid 19 pandemic. However, The decline in the number of tourists from 2018 to 2019 still needs further study. The Toba district government has done a lot of development for the advancement of tourism in tourism objects such as promotion and marketing. However, supervision of the implementation of these attractions is still very much needed. Then the Toba Regency government should be able to cooperate with tourism object managers so that the facilities and implementation of entertainment and recreational activities can be well organized and carried out properly in order to increase the number of tourists and tourist satisfaction in visiting entertainment places. and recreation in Toba Regency. The Toba Regency Government should be able to conduct a direct survey of how tourists want to organize entertainment and recreation so that visiting tourists can fulfill their desires to vacation in tourist attractions in Toba Regency. This can increase tourist visits in the years to come. And the toba district government still needs other strategies to increase the success of entertainment and recreation. The analytical method that the author applies is descriptive analysis method to identify the problems that exist in the object of research so that the authors can conclude the problems and identify solutions to the problems in the research.
The Roles Of Price and Services in Increasing Customer Satisfaction at Culinary Business in Berastagi, Regency of Karo Syahrul
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.288

Abstract

This research aims to know the impact of price and services toward customer satisfaction in culinary business and to know the perceptions of the customers to the food and beverages provided in the culinary business in Berastagi, The Regency of Karo. The technique of data collections is done by distributing questionnaires and interviewing the business owners, then the questionnaires area analysed using quantitative approach by describing the results of the analysis. This is the causality research that analyzes how a variable impacts other variable. The numbers of the respondents for this research are 100 persons, where they are all the customers of the restaurants, coffee shops, and cafes. The is also explorative research where the researchers do direct surveys to then location of research to get the data and informations needed, both primary and secondary data. The research shows that the pricing policy of food and beverages impacts toward the customer satisfaction for 76,40 % and it is strong category. The services given to the customers impacts toward customer satisfaction for 58,50 and it is fair category. There are two aspects perceived over customer expectations, they are the variations of food and the freshness of food and beverages. Then the aspects of food and beverages tastes and the availability of menu lists are perceived as their expectations, while the the portions and the originality of the ingredients are in good perceptions. The uniqueness of the food tastes got bad perceptions by the customers.
The Study of Sigapiton Tourism Village Development Through the Pentahelix Model, Ajibata District, Toba Regency Bahagia Tondang
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.289

Abstract

The aim of this study is to see and analyze Pentahelix elements’ role and contribution in developing Sigapiton Tourism Village. The research approach is qualitative descriptive method that starts from the observation, documentation study and interview with the informants that are familiar with the helixes’ roles and contributions to the development of Sigapiton Tourism Village. Sigapiton Village is included in the list of four villages in the National Tourism Strategic Area (KSPN) of Lake Toba. The result of the study shows that the elements of Pentahelix as stakeholders need to carry out activities and programs seen as essentials and significant in developing Sigapiton Tourism Village. The result of the study also shows that not every helix did their roles and contributions as expected. This leads to the stagnation of the development of Sigapiton Tourism Village. The result of this stagnation may be one of the main reasons behind the low visit rate of the Sigapiton Tourism Village.
Homestay Development as a Community-Based Business in Dolok Martumbur Tourism Village, Muara District, Utara Tapanuli Regency Julianto
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.292

Abstract

This research is a research on Homestay Development as a Community-Based Business in Dolok Martumbur Tourism Village, Muara District, North Tapanuli Regency. This study aims to determine the management, standards of homestay and the role of the government towards Homstey as a community-based business in the Tourism Village of Dolok Martumbur, Muara District, North Tapanuli Regency. Data was collected by observation, interviews, questionnaires, and literature study. The researcher uses a qualitative descriptive research method because this study explores the phenomenon of Homestay Development as a Community-Based Business in the Tourism Village of Dolok Martumbur, Muara District, North Tapanuli Regency. Meanwhile, there are 25 homestays that are managed by local people because they use some of their houses as a place to stay. The homestay management system is managed by the local community. The community plays a role in two important aspects of tourism in the tourist village of Dolok Martumbur, Muara District, Homestay in improving service quality and taking part in various tourism activities. From the management related to the development of homestays, three important aspects are taken, namely cleanliness, comfort and security which still do not meet the standards where the government has provided assistance in the construction of homestays, but it is not in accordance with the standardization of homestays
The Cultural Heritage related to the Spread of Christianity as a Tourist Attraction in Humbang Hasunduntan Regency, North Sumatra Rita Margaretha Setianingsih
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.293

Abstract

The area of ​​Humbang Hasundutan Regency is 251,765.93 Ha. Consists of 10 (ten) Districts, 153 (one hundred and fifty-three) Villages and 1 (one) Kelurahan. There are 10 sub-districts, namely Pakkat District, Onanganjang District, Sijamapolang District, Lintongnihuta District, Paranginan District, Doloksanggul District, Pollung District, Parlilitan District, Tarabintang District and Baktiraja District. The tourist attractions in the Humbang Hasundutan area are several cultural heritages in the form of church remains, both Catholic churches and Protestant churches. The church was built from 1937 to 1950 where the spread of Christianity began. There are several cultural heritages related to the spread of Christianity as a tourist attraction in Humbang Hasundutan Regency, North Sumatra, namely (1) the HKPB Sabungan in Lintongnihuta; (2) HKBP Sihorbo Tanjung in Rura Tanjung Village, Pakkat District; (3) HKBP Pargodungan in Lumban Tobing, Dolok Sanggul; (4) the Catholic Church Maria Bunda Kerahiman Ilahi in Siniang Laksa, Lumban Tonga-tonga, Pakkat District; and (5) St. Fidelis Church in Dolok Sanggul and several other churches. The results of the study will show that several Cultural Heritage Related to the Spread of Christianity can be used as a tourist attraction in Humbang Hasundutan Regency, North Sumatra, while the intention is so that the community in this case also the students know that Humbang Hasundutan has a high cultural heritage value which can be used as a tourist attraction or a historical and cultural tourist destination that can be visited by domestic and foreign tourists.
The Development of Sipinsur Geo Site Entertainment and Recreation Attractions in Pearung Village, Humbang Hasundutan Regency Theresia Hutahaean
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.294

Abstract

This research aims to describe the efforts of the Department of Culture and Tourism in the development of entertainment and recreation attractions Geo Site Sipinsur In pearung village Humbahas district and to identify internal environmental and external environmental factors that occur in an effort to develop entertainment and recreation attractions Geo Site Sipinsur In pearung village Humbahas regency. The respondents in this study numbered 95 people including the community and beach tourists in pearung village, Humbahas regency. The tools used to collect data are questionnaires and likert scale techniques used to analyze and describe the results of research. The results showed that the factors in the development of entertainment and recreation attractions Geo Site Sipinsur In pearung village Humbahas district is the development of transportation, infrastructure and maintenance of facilities to improve accessibility and connectivity to and from the tourist area entertainment and recreation Geo Site Sipinsur In pearung village Humbahas District. Because it serves as promoting and servicing, transportation, infrastructure, maintenance of facilities need to be continuously improved and developed considering being able to create the value of place utility, time utility that fosters generating, and distribution in view and spot facilities for taking pictures. Where the interest of tourists entertainment and recreation Geo Site Sipinsur In pearung village Humbahas district based on the reference of visitors and beach users including transportation, adequate facilities, cleanliness and infrastructure arrangement and other supporting including housing and environment and others and also facilities for view and photo spots. As an effort of the Department of Culture and Tourism in the development of entertainment and recreation attractions Geo Site Sipinsur In pearung village Humbahas district has been done. Factors that encourage tourists nusantara users of the beach Geo Site Sipinsur In pearung village Humbahas district is the existence of good facilities and more complete.
The Potential Development of Pandua Beach Tourism Objects in Nainggolan District Samosir Kabupaten Regency Sumihar Sebastiana Sitompul
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.295

Abstract

The purpose of this study is to analyze the factors that influence the constraints in developing Pandua Beach tourism objects, where some of the obstacles faced consist of several factors where the ability of the surrounding community does not fully understand about good service for visitors who come. The research method used in this study is to use SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) which is an analytical method that will describe the strengths, weaknesses, opportunities and threats as well as the constraints that must be faced in a development process. The results of this study Pandua Beach has a beautiful panorama, pristine and cool, has a strong appeal of diversity, the community has openness to local and foreign tourists, relatively cheap food prices, good security conditions, already has a place for culinary tourism facilities. . Opportunity factor (Opportunity); Tourists easily reach the location, the more cooperative the tourism office and other agencies for the development of Pandua beach attractions, the flow of technology and information development is getting stronger, the location of the Nainggolan sub-district is strategic, the local government strongly supports the entry of investment for tourism development Supporting factors; Beautiful natural panorama, cool and pristine, openness of society to tourists, good security conditions, already has tourism for culinary, sloping beaches and clear water. Inhibiting Factors; constraints on land development to be used as tourist attractions, do not have uniqueness/attractions, people are still difficult to give up their land to develop tourism objects. Provision of public transportation facilities to reach the object to support the development of tourism objects. Utilization of information technology needs to be done to introduce and promote the potential of each tourist attraction to the wider community. In addition to introducing it to the wider community, the use of information technology can also attract investors to actively contribute to the development of Pandua Beach tourism objects.
Development of Tourism Village on The Basis of Tourist Typology (The Case of Pematang Johar Tourism Village, Deli Serdang Regency Emrizal; Ria Tamba; Sitti Nurlaeli
Tourism, Hospitality And Culture Insights Journal Vol 1 No 2 (2021): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v1i2.296

Abstract

The purpose of this study is to determine the typology of tourists visiting Pematang Johar Tourism Village and to analyze the implications of the findings for planning the development of tourism villages in the future. Survey method was used to collect data. 110 respondents were involved in this study. The data analysis was done by using Plog's psychographic typology model. The results showed that the majority of visitors to Wisata Sawah Pematang Johar belonged to the pro-allocentric group, followed by the mid-centric type and the pro-psychocentric group. The implications of the findings are discussed for the purposes of planning and developing tourism products and services in the tourist village of Wisata Sawah Pematang Johar.
Optimalisasi Aplikasi Berbasis Web dalam Upaya Promosi dan Peningkatan Tingkat Hunian Kamar pada Santika Premiere Dyandra Hotel & Convention Medan Liyushiana Liyushiana
Tourism, Hospitality And Culture Insights Journal Vol 2 No 1 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i1.318

Abstract

Hotels play an important role in the tourism industry. Without a hotel, tourists would not be able to enjoy a comfortable vacation. This is because the hotel provides the services and other services you need for a comfortable stay. The hotel itself has the concept of a type of accommodation that is commercially operated, providing services such as accommodation, services and food and drink to the general public for a short stay. Medan has so many Star Hotel competitors that you need to develop an appropriate marketing strategy. Therefore, the right marketing strategy applicable in today's digital age is digital marketing, especially web-based applications. In this case, Hotel Santika Premiere Dyandra Medan also digitally marketed web-based applications and more. This is one of the mainstays for promoting and increasing room occupancy, which has been sluggish in recent years due to the Covid 19 pandemic. Web-based applications are called MySantika and MyValue. The benefits of the Internet and digital marketing are so great that you can benefit from the Internet in almost every area, including: B. Business sector through banking, insurance, travel, education, etc. Since the advent of the Internet, patterns of daily life have gradually changed.
Strategi Komunikasi Pemasaran Terpadu Hotel Labersa Balige Liyushiana Liyushiana
Tourism, Hospitality And Culture Insights Journal Vol 2 No 2 (2022): THCIJ (Tourism, Hospitality and Culture Insights Journal)
Publisher : Politeknik Pariwisata Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36983/thcij.v2i2.319

Abstract

Labersa hotel and convention center is a hotel located in Toba Regency, Balige District, which is a new hotel but can increase visitors from time to time. But for now, the interest of visitors to stay at Balige, especially to the location of the Labersa Hotel, has not yet reached the expected target. To deal with this problem, an integrated and targeted communication strategy is needed. This scientific article discusses how to implement the concept of integrated marketing communication created by Philip Kotler and then we apply it using qualitative research methods. The results of this analysis show that applying this concept can overcome the existing problems. This research will be conducted using descriptive qualitative research and data collection methods using observation, interviews, and documentation of the hotel.

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