Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari

Pengaruh Online Promotion Terhadap Keputusan Pembelian

Lu’lu Ul Maknunah (Unknown)
Anwar Hakim Darajat (Unknown)
Nesya Ivanda Putri (Unknown)

Article Info

Publish Date
15 Feb 2025

Abstract

This study aims to examine the effect of the independent variable (online promotion) on the dependent variable (purchase decision). A questionnaire was distributed to 40 customers of Salon Rumah Cantik Selorejo, Blitar Regency. The results, tested using statistical tests, show that the data passed both the normality test and the heteroscedasticity test. The conclusion drawn from this study is that the independent variable (online promotion) has a significant positive effect on the dependent variable (purchase decision), as evidenced by the sig. value in the coefficients table being greater than 0.05.

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Journal Info
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Website

Abbrev

Jasmien

Publisher

Cattleya Darmaya Fortuna

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus and Scope Journal Accounting, Management And Economics(JASMIEN) on Cattleya Darmaya Fortuna is accepts related writings: Akuntansi Manajemen Ilmu Ekonomi Journal Accounting, Management And Economics (JASMIEN) also accepts all writings in various disciplines in accordance with the above ...