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All Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN)
Nesya Ivanda Putri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Online Promotion Terhadap Keputusan Pembelian Lu’lu Ul Maknunah; Anwar Hakim Darajat; Nesya Ivanda Putri
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 5 No. 02 (2025): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) : Desember-Febuari
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v5i02.897

Abstract

This study aims to examine the effect of the independent variable (online promotion) on the dependent variable (purchase decision). A questionnaire was distributed to 40 customers of Salon Rumah Cantik Selorejo, Blitar Regency. The results, tested using statistical tests, show that the data passed both the normality test and the heteroscedasticity test. The conclusion drawn from this study is that the independent variable (online promotion) has a significant positive effect on the dependent variable (purchase decision), as evidenced by the sig. value in the coefficients table being greater than 0.05.
Co-Authors Anwar Hakim Darajat Lu’Lu Ul Maknunah