JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Vol. 2 No. 4 (2025): Juli

Factors that influence repurchase intention for RON 92 fuel products

Mohamad Arfi Arnum (Unknown)
Dita Puruwita (Unknown)
Terrylina Arvinta Monoarfa (Unknown)

Article Info

Publish Date
19 Jul 2025

Abstract

This study aims to determine the effect of perceived value, trust, and WOM on repurchase intention on RON 92 fuel products. The sampling method used was purposive sampling with the criteria of domiciled in the DKI Jakarta area, aged at least 17 years and using Pertamax in the last three months. The number of samples in this study was 212 respondents. The analysis method used SEM (Structural Equation Modeling) using AMOS software. The results showed that perceived value and trust have a positive and significant influence on WOM and repurchase intention. However, WOM does not have a significant influence on repurchase intention on RON 92 fuel products.

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Journal Info
JURNAL RUMPUN MANAJEMEN DAN EKONOMI
Website

Abbrev

jrme

Publisher

CV Kampus Akademik Publising

Subject

Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

Description

JURNAL RUMPUN MANAJEMEN DAN EKONOMI (JRME) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...