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All Journal Jurnal Ilmiah Econosains JAE (Jurnal Akuntansi dan Ekonomi) JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Ilmiah Manajemen Dan Kewirausahaan
Dita Puruwita
Unknown Affiliation
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Social Sciences

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TRANSPARENCY AND ACCOUNTABILITY OF SCHOOL OPERATIONAL ASSISTANCE fUNDS AND THE IMPACT ON PARTICIPATION Dita Puruwita
Econosains Jurnal Online Ekonomi dan Pendidikan Vol 16 No 2 (2018): Jurnal Ilmiah Econosains
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/econosains.0162.02

Abstract

The research aims to obtain valid, factual information and knowledge about how the influence between transparency and accountability towards participation in Vocational School in Jakarta, Indonesia. The population of this research is the principal, teachers, student's parents. The technical analysis used is multiple linear regression analysis. The findings of this study are: 1) there is a positive effect between transparency and the participation of students' parents. 2) There is a positive effect between accountability with the participation of student's parents and 3) there is a positive effect between transparency and accountability towards the participation of student's parents.
Pengaruh Efikasi Diri, Sikap, dan Pendidikan Kewirausahaan Terhadap Niat Berwirausaha Siswa Smkn 48 Jakarta Kalila Erianita Kusuma Wardhani; Dita Puruwita; Nofriska Krissanya
JAE (JURNAL AKUNTANSI DAN EKONOMI) Vol 10 No 1 (2025): JAE (Jurnal Akuntansi dan Ekonomi)
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jae.v10i1.25746

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efikasi diri, sikap, dan pendidikan kewirausahaan terhadap niat berwirausaha siswa SMKN 48 Jakarta, dengan motivasi sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain eksplanatori. Sampel penelitian terdiri dari 149 siswa kelas XI yang dipilih melalui teknik stratified random sampling. Pengumpulan data dilakukan dengan kuesioner yang telah divalidasi dan diuji reliabilitasnya. Teknik analisis data yang digunakan adalah Structural Equation Modeling–Partial Least Squares (SEM–PLS). Hasil penelitian menunjukkan bahwa efikasi diri, sikap, dan pendidikan kewirausahaan secara langsung berpengaruh positif dan signifikan terhadap motivasi, serta niat berwirausaha. Selain itu, motivasi terbukti berperan sebagai mediasi parsial antara ketiga variabel bebas terhadap niat berwirausaha. Penelitian ini memperkuat kerangka teori Theory of Planned Behavior (TPB) dan menegaskan pentingnya penguatan faktor psikologis serta pendekatan pendidikan praktis dalam membentuk karakter kewirausahaan siswa SMK. Temuan ini memiliki implikasi strategis dalam perancangan kurikulum kewirausahaan berbasis pengalaman serta pengembangan program pelatihan yang dapat meningkatkan efikasi diri dan motivasi siswa dalam menghadapi tantangan dunia usaha.
Pengaruh Green Product, Green Price, dan Health Consciousness Terhadap Purchase Intention Melalui Customer Attitude Sebagai Variabel Mediasi Pada Konsumen Produk Tumbler Ramah Lingkungan Di DKI Jakarta Faunillah Oktavia; Dita Puruwita; Terrylina Arvinta Monoarfa
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5871

Abstract

Penelitian ini bertujuan untuk mengevaluasi pengaruh green product, green price, dan health consciousness terhadap purchase intention dengan customer attitude sebagai variabel mediasi pada konsumen tumbler ramah lingkungan di wilayah DKI Jakarta. Latar belakang penelitian ini berkaitan dengan tingginya tingkat konsumsi botol plastik sekali pakai, meskipun kesadaran masyarakat terhadap isu lingkungan telah meningkat. Metode yang digunakan adalah pendekatan kuantitatif melalui survei terhadap 200 responden yang merupakan konsumen muda di Jakarta. Pengolahan data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan software SmartPLS. Temuan menunjukkan bahwa green product dan green price memiliki pengaruh langsung dan tidak langsung yang positif serta signifikan terhadap customer attitude dan purchase intention. Sementara itu, health consciousness tidak memiliki pengaruh langsung terhadap purchase intention, namun berkontribusi secara tidak langsung dalam skala kecil melalui customer attitude. Selain itu, sikap konsumen terbukti secara signifikan memengaruhi niat beli. Hasil ini menyoroti pentingnya peran customer attitude sebagai mediator dalam membentuk purchase intention terhadap produk berkelanjutan. Implikasi praktis dari temuan ini menunjukkan bahwa perusahaan perlu merancang strategi pemasaran yang berfokus pada keberlanjutan dan memperkuat edukasi mengenai manfaat lingkungan dan kesehatan dari penggunaan tumbler.
PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN KOPERASI SYARIAH DI DKI JAKARTA Agus Karim, Fajar Malik; Dita Puruwita; Rizka Zakiah
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5924

Abstract

Abstract, This study aims to analyze the influence of product quality and service quality on customer loyalty of Islamic cooperatives in Jakarta. The background of this research is based on the increasing competition among Islamic financial institutions, namely Islamic cooperatives, and the importance of product quality and service quality on customer loyalty. This study used a quantitative approach with a survey method. Data were collected through an online questionnaire distributed to 100 respondents, customers of Islamic cooperatives in Jakarta. The data analysis technique used was multiple linear regression to examine the relationship between variables. The results indicate that product quality and service quality have a positive and significant effect on customer loyalty of Islamic cooperatives. This finding has implications for companies in designing marketing strategies that focus on strengthening product quality and improving service quality. Keywords: Product Quality, Service Quality, Customer Loyalty, Islamic Cooperatives Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas layanan terhadap loyalitas pelanggan koperasi syariah di DKI Jakarta. Latar belakang penelitian ini didasari oleh meningkatnya persaingan lembaga keuangan syariah yaitu koperasi syariah serta pentingnya kualitas produk dan kualitas layanan terhadap loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 100 responden pelanggan koperasi syariah di DKI Jakarta. Teknik analisis data yang digunakan adalah regresi linear berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa kualitas produk dan kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan koperasi syariah. Temuan ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran yang berfokus pada penguatan kualitas produk dan peningkatan kualitas layanan. Kata kunci: Kualitas Produk, Kualitas Layanan, Loyalitas Pelanggan, Koperasi Syariah
Factors that influence repurchase intention for RON 92 fuel products Mohamad Arfi Arnum; Dita Puruwita; Terrylina Arvinta Monoarfa
JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jrme.v2i4.5925

Abstract

This study aims to determine the effect of perceived value, trust, and WOM on repurchase intention on RON 92 fuel products. The sampling method used was purposive sampling with the criteria of domiciled in the DKI Jakarta area, aged at least 17 years and using Pertamax in the last three months. The number of samples in this study was 212 respondents. The analysis method used SEM (Structural Equation Modeling) using AMOS software. The results showed that perceived value and trust have a positive and significant influence on WOM and repurchase intention. However, WOM does not have a significant influence on repurchase intention on RON 92 fuel products.
PENGARUH ANIMOSITY PRODUCT JUDGEMENT DAN BOYCOTT PARTICIPATION TERHADAP PURCHASE UNWILLINGNESS PRODUK PRO-ISRAEL Ulfatunnisa Ulfatunnisa; Dita Puruwita; Nadya Fadillah Fidhyallah
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1216

Abstract

This study aims to examine the influence of animosity, product judgment, and boycott participation on purchase unwillingness toward pro-Israel products among Generation Z in DKI Jakarta. The research employed a quantitative method with a survey approach. The population consisted of Generation Z individuals residing in DKI Jakarta who had previously consumed Starbucks products. A purposive sampling technique was used to select 150 respondents. Data were collected through questionnaires using a Likert scale. The data analysis was conducted using Structural Equation Modeling (SEM) with SPSS and AMOS software. The results indicate that animosity has a positive and significant effect on both boycott participation and purchase unwillingness but does not affect product judgment. Furthermore, boycott participation significantly influences purchase unwillingness, whereas product judgment does not. Additionally, boycott participation is proven to mediate the effect of animosity on purchase unwillingness, while product judgment does not serve as a mediator. This study contributes to marketing strategies that incorporate social values.
PENGARUH INFLUENCER MARKETING TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION PRODUK SKINCARE TRUE TO SKIN PADA MEDIA SOSIAL TIKTOK Yeni Dwi Atika; Dita Puruwita; Nofriska Krissanya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1218

Abstract

This study aims to examine the effect of Influencer Marketing on Brand Awareness and Purchase Intention of true to skin skin skincare products on Tiktok social media. The method used is quantitative research with a survey approach. The research population is skincare users aged 18-34 years in the Bekasi City area who have an interest in buying true to skin skincare products on TikTok social media. The sampling technique used a non-probability purposive sampling method with a total of 120 respondents. Data was obtained through a closed questionnaire using a Likert scale. Data processing was carried out using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS) approach using SmartPLS version 4 software, with indicators VIF, R-square, effect size (F2), Q-square (Q2), Goodness of Fit (GoF). The results showed that Influencer Marketing has a positive and significant effect on Purchase Intention, and Brand Awareness. Brand Awareness has a positive and significant effect on Purchase Intention. In addition, Brand Awareness plays a significant role in mediating the influence of influencer marketing on Purchase Intention.
PENGARUH PRICE PERCEPTION, SELF CONTROL, CONSUMER ENGAGEMENT DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING DALAM FITUR LIVE SHOPPING TIKTOK Oktafiani, Ananda; Dita Puruwita; Nofriska Krissanya
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1224

Abstract

The rise of social commerce, particularly through the live shopping feature on Tiktok, hastransformed consumer behavior, especially in relation to impulsive buying. This study aims to analyze theinfluence of price perception, self-control, consumer engagement, and hedonic shopping motivation onimpulsive buying behavior within the context of Tiktok's live shopping feature in the Jakarta area. Aquantitative approach was employed using a survey method involving 180 Generation Z respondents whoactively use Tiktok Shop. Data were analyzed using Structural Equation Modeling (SEM) based on thePartial Least Squares (PLS) technique with the assistance of SmartPLS 4.0 software. The results revealthat price perception, consumer engagement, and hedonic shopping motivation have a positive andsignificant effect on impulsive buying. Conversely, self-control has a negative and significant effect,reaffirming its role as an internal factor capable of restraining impulsive urges. These findings align withthe Stimulus-Organism-Response (S-O-R) theoretical framework employed in this study. This researchcontributes to the digital consumer behavior literature and offers practical implications for marketers indesigning strategic interventions that ethically stimulate or manage impulsive purchasing behavior withinthe live commerce ecosystem.
Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Trust terhadap Customer Satisfaction serta Dampaknya terhadap Continuance Intention pada Pengguna Aplikasi Klik Indomaret Julia Fernanda; Dita Puruwita; Terrylina Arvinta Monoarfa
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1225

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh perceived ease of use, perceived usefulness, dan trust terhadap customer satisfaction serta dampaknya terhadap continuance intention pada pengguna aplikasi Klik Indomaret di Jakarta. Populasi dalam penelitian ini adalah pengguna aplikasi Klik Indomaret di Jakarta dengan jumlah sampel sebanyak 169 responden yang ditentukan menggunakan metode purposive sampling. Teknik pengumpulan data dilakukan dengan kuesioner dan olah data dilakukan dengan analisis SEM-PLS menggunakan perangkat lunak SPSS dan SmartPLS. Hasil dari penelitian ini menunjukkan bahwa perceived ease of use berpengaruh positif dan signifikan terhadap customer satisfaction pada pengguna aplikasi Klik Indomaret, perceived usefulness berpengaruh positif dan signifikan terhadap customer satisfaction pada pengguna aplikasi Klik Indomaret, trust berpengaruh positif dan signifikan terhadap customer satisfaction pada pengguna aplikasi Klik Indomaret, dan customer satisfaction berpengaruh positif dan signifikan terhadap continuance intention pada pengguna aplikasi Klik Indomaret.
Pengaruh Trust, Service Quality, dan Customer Satisfaction Dalam Membangun Customer Loyalty pada Pengguna Shopee di Jakarta Putri Nur Cholifah; Dita Puruwita; Terrylina Arvinta Monoarfa
JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI
Publisher : CV. KAMPUSA AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jemba.v2i4.1229

Abstract

This research was conducted to find out the effect of trust, service quality, and customer satisfaction in building customer loyalty Among Shopee Users in Jakarta. The research survey was conducted in Jakarta using an online questionnaire and involved users who often shop online at Shopee five times during the last three months. The sample was selected using simple random sampling technique with 219 respondents. The data analysis technique used Statistical Package for the Social Sciences (SPSS) 31 version to manage and analyze the research data. The results of this study indicate that all three hypotheses are accepted. The results of the hypothesis on the T test is THitung trust (2.758) > TTabel (1.971), the regression coefficient value for the trust variable is positive value of 0.140, it can be concluded that there is a positive and significant effect between trust and customer loyalty. Furthermore, THitung service quality (3.592) > TTabel (1.971), the regression coefficient value for the trust variable is positive value of 0.202, it can be concluded that there is a positive and significant effect between service quality and customer loyalty. Then, THitung customer satisfaction (3.815) > TTabel (1.971), the regression coefficient value for the trust variable is positive value of 0.352, it can be concluded that there is a positive and significant effect between customer satisfaction and customer loyalty. Penelitian ini dilakukan untuk mengetahui pengaruh trust, service quality, dan customer satisfaction dalam membangun customer loyalty pada pengguna Shopee di Jakarta. Survei penelitian dilakukan di Jakarta dengan menggunakan kuesioner daring dan melibatkan para pengguna Shopee yang sering berbelanja online sebanyak lima kali dalam tiga bulan terakhir. Sampel yang dipilih menggunakan teknik sampling acak sederhana dengan 219 responden. Teknik analisis data menggunakan Statistical Package for the Social Sciences (SPSS) versi 31 untuk mengelola dan menganalisis data hasil penelitian. Hasil dari penelitian ini menunjukkan bahwa ketiga hipotesis diterima. Hasil hipotesis pada uji T menghasilkan THitung trust (2.758) > TTabel (1.971), nilai koefisien regresi untuk variabel trust bernilai positif yaitu sebesar 0.140, maka kesimpulan yang dapat diambil adalah terdapat pengaruh positif dan signifikan antara trust terhadap customer loyalty. Selanjutnya, THitung service quality (3.592) > TTabel (1.971), nilai koefisien regresi untuk variabel service quality bernilai positif yaitu sebesar 0.202, nilai koefisien regresi untuk variabel customer satisfaction bernilai positif yaitu sebesar 0.352 maka kesimpulan yang dapat diambil adalah terdapat pengaruh yang positif dan signifikan antara service quality terhadap customer loyalty. Kemudian, THitung customer satisfaction (3.815) > TTabel (1.971), maka kesimpulan yang dapat diambil adalah terdapat pengaruh yang positif dan signifikan antara customer satisfaction terhadap customer loyalty.
Co-Authors Agus Karim, Fajar Malik Annisa Lutfia Faunillah Oktavia Felisha Diensy Audillah Fidhyallah, Nadya Fadillah Julia Fernanda Kalila Erianita Kusuma Wardhani Miranda Nur Khafifah Mohamad Arfi Arnum Nofriska Krissanya Oktafiani, Ananda Putri Nur Cholifah Terrylina Arvinta Monoarfa Ulfatunnisa Ulfatunnisa Yeni Dwi Atika Zakiah, Rizka