Articles
<![CDATA[TRANSPARENCY AND ACCOUNTABILITY OF SCHOOL OPERATIONAL ASSISTANCE fUNDS AND THE IMPACT ON PARTICIPATION ]]>
<![CDATA[Dita Puruwita]]>
<![CDATA[ Econosains Jurnal Online Ekonomi dan Pendidikan Vol 16 No 2 (2018): Jurnal Ilmiah Econosains ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Negeri Jakarta ]]>
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DOI: 10.21009/econosains.0162.02
<![CDATA[The research aims to obtain valid, factual information and knowledge about how the influence between transparency and accountability towards participation in Vocational School in Jakarta, Indonesia. The population of this research is the principal, teachers, student's parents. The technical analysis used is multiple linear regression analysis. The findings of this study are: 1) there is a positive effect between transparency and the participation of students' parents. 2) There is a positive effect between accountability with the participation of student's parents and 3) there is a positive effect between transparency and accountability towards the participation of student's parents.]]>
<![CDATA[Social Media Marketing and E-Wom: Driving Purchase Intentions Through Brand Image ]]>
<![CDATA[Maulidiah Winda Hani Syach]]>;
<![CDATA[Dita Puruwita]]>;
<![CDATA[Nofriska Krissanya]]>
<![CDATA[ JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis ]]>
Publisher : <![CDATA[LPPM Universitas Negeri Jakarta ]]>
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DOI: 10.21009/JDMB.07.1.5
<![CDATA[The purpose of this research is to identify the factors influencing the purchase intention of Circle K products in the DKI Jakarta area, focusing on the variables of social media marketing, Electronic Word of Mouth (E-WOM), and brand image. The research uses a quantitative approach with the Structural Equation Model (SEM). Primary data was collected through questionnaires using a Likert scale ranging from strongly agree to strongly disagree. A purposive sampling method was used to obtain the sample, and the researchers gathered data from 210 respondents. The results of the study indicate that social media marketing and E-WOM have a positive and significant direct impact on brand image. Purchase intention also has a positive and significant direct impact on brand image. Additionally, social media marketing and E-WOM positively and significantly influence purchase intention through brand image. However, social media marketing and E-WOM do not have an impact on purchase intention. Keywords: purchase intention, brand image, social media marketing, electronic word of mouth, and Circle K]]>
<![CDATA[The Strategic Role of Brand Image in Linking Celebrity Endorsers and E-Wom with Local Skincare Purchase Intention for People in Jabodetabek ]]>
<![CDATA[Nurapriani, Mayang]]>;
<![CDATA[Dita Puruwita]]>;
<![CDATA[Nofriska Krissanya]]>
<![CDATA[ JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis ]]>
Publisher : <![CDATA[LPPM Universitas Negeri Jakarta ]]>
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DOI: 10.21009/JDMB.07.2.4
<![CDATA[The purpose of this research is to determine the effect of celebrity endorsers and e-wom on the purchase intention of Azarine skincare for people in Jabodetabek through brand image as an intervening. Sample data collection was carried out by distributing questionnaires with Google Forms and using a 5 point Likert scale measurement consisting of strongly agree to strongly disagree. The sampling technique used is a non-probability sampling technique with a purposive sampling method. The research sample used amounted to 250 respondents using a quantitative approach. The data analysis technique uses the Structural Equation Modeling (SEM) method supported by AMOS software version 24. The findings show that celebrity endorsers have a positive and significant effect on brand image. E-WOM has a positive and significant effect on brand image. Additionally, celebrity endorsers have a positive and significant effect on purchase intention. E-WOM has a positive and significant effect on purchase intention. Brand image has a positive and significant effect on purchase intention. Then, celebrity endorser has a positive and significant effect on purchase intention through brand image. E-WOM has a positive and significant effect on purchase intention through brand image.]]>
<![CDATA[The Relationship Between Electronic Service Quality and Electronic Trust with Customer Loyalty in TikTok Shop Users Through Customer Satisfaction in Jabodetabek ]]>
<![CDATA[Febriana, Ayu]]>;
<![CDATA[Dita Puruwita]]>;
<![CDATA[Nofriska Krissanya]]>
<![CDATA[ JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis ]]>
Publisher : <![CDATA[LPPM Universitas Negeri Jakarta ]]>
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DOI: 10.21009/JDMB.07.2.5
<![CDATA[The purpose of this study was to determine the effect of electronic service quality, electronic trust, and customer satisfaction on customer loyalty of TikTok shop users in Jabodetabek. This quantitative research method collects data through questionnaires. A total of 250 respondents were sampled using purposive sampling techniques. The objects taken in this study were respondents who had used TikTok shop, aged 17-30 years, and domiciled in Jabodetabek. This study uses AMOS software version 24 and SEM (Structural Equation Model) to analyze and process research data. The results obtained in this study indicate that electronic service quality and electronic trust have a positive effect on customer satisfaction. In addition, electronic service quality and customer satisfaction have a positive effect on customer loyalty. Electronic service quality and electronic trust through customer satisfaction also have a positive effect on customer loyalty. However, electronic trust has no effect on customer loyalty.]]>
<![CDATA[Pengaruh Green Product, Green Price, dan Health Consciousness Terhadap Purchase Intention Melalui Customer Attitude Sebagai Variabel Mediasi Pada Konsumen Produk Tumbler Ramah Lingkungan Di DKI Jakarta ]]>
<![CDATA[Faunillah Oktavia]]>;
<![CDATA[Dita Puruwita]]>;
<![CDATA[Terrylina Arvinta Monoarfa]]>
<![CDATA[ JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli ]]>
Publisher : <![CDATA[CV. KAMPUS AKADEMIK PUBLISHING ]]>
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DOI: 10.61722/jrme.v2i4.5871
<![CDATA[Penelitian ini bertujuan untuk mengevaluasi pengaruh green product, green price, dan health consciousness terhadap purchase intention dengan customer attitude sebagai variabel mediasi pada konsumen tumbler ramah lingkungan di wilayah DKI Jakarta. Latar belakang penelitian ini berkaitan dengan tingginya tingkat konsumsi botol plastik sekali pakai, meskipun kesadaran masyarakat terhadap isu lingkungan telah meningkat. Metode yang digunakan adalah pendekatan kuantitatif melalui survei terhadap 200 responden yang merupakan konsumen muda di Jakarta. Pengolahan data dilakukan menggunakan metode Structural Equation Modeling (SEM) dengan bantuan software SmartPLS. Temuan menunjukkan bahwa green product dan green price memiliki pengaruh langsung dan tidak langsung yang positif serta signifikan terhadap customer attitude dan purchase intention. Sementara itu, health consciousness tidak memiliki pengaruh langsung terhadap purchase intention, namun berkontribusi secara tidak langsung dalam skala kecil melalui customer attitude. Selain itu, sikap konsumen terbukti secara signifikan memengaruhi niat beli. Hasil ini menyoroti pentingnya peran customer attitude sebagai mediator dalam membentuk purchase intention terhadap produk berkelanjutan. Implikasi praktis dari temuan ini menunjukkan bahwa perusahaan perlu merancang strategi pemasaran yang berfokus pada keberlanjutan dan memperkuat edukasi mengenai manfaat lingkungan dan kesehatan dari penggunaan tumbler.]]>
<![CDATA[PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN KOPERASI SYARIAH DI DKI JAKARTA ]]>
<![CDATA[Agus Karim, Fajar Malik]]>;
<![CDATA[Dita Puruwita]]>;
<![CDATA[Rizka Zakiah]]>
<![CDATA[ JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli ]]>
Publisher : <![CDATA[CV. KAMPUS AKADEMIK PUBLISHING ]]>
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DOI: 10.61722/jrme.v2i4.5924
<![CDATA[Abstract, This study aims to analyze the influence of product quality and service quality on customer loyalty of Islamic cooperatives in Jakarta. The background of this research is based on the increasing competition among Islamic financial institutions, namely Islamic cooperatives, and the importance of product quality and service quality on customer loyalty. This study used a quantitative approach with a survey method. Data were collected through an online questionnaire distributed to 100 respondents, customers of Islamic cooperatives in Jakarta. The data analysis technique used was multiple linear regression to examine the relationship between variables. The results indicate that product quality and service quality have a positive and significant effect on customer loyalty of Islamic cooperatives. This finding has implications for companies in designing marketing strategies that focus on strengthening product quality and improving service quality. Keywords: Product Quality, Service Quality, Customer Loyalty, Islamic Cooperatives Abstrak. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan kualitas layanan terhadap loyalitas pelanggan koperasi syariah di DKI Jakarta. Latar belakang penelitian ini didasari oleh meningkatnya persaingan lembaga keuangan syariah yaitu koperasi syariah serta pentingnya kualitas produk dan kualitas layanan terhadap loyalitas pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 100 responden pelanggan koperasi syariah di DKI Jakarta. Teknik analisis data yang digunakan adalah regresi linear berganda untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa kualitas produk dan kualitas layanan berpengaruh positif dan signifikan terhadap loyalitas pelanggan koperasi syariah. Temuan ini memberikan implikasi bagi perusahaan dalam merancang strategi pemasaran yang berfokus pada penguatan kualitas produk dan peningkatan kualitas layanan. Kata kunci: Kualitas Produk, Kualitas Layanan, Loyalitas Pelanggan, Koperasi Syariah]]>
<![CDATA[Factors that influence repurchase intention for RON 92 fuel products ]]>
<![CDATA[Mohamad Arfi Arnum]]>;
<![CDATA[Dita Puruwita]]>;
<![CDATA[Terrylina Arvinta Monoarfa]]>
<![CDATA[ JURNAL RUMPUN MANAJEMEN DAN EKONOMI Vol. 2 No. 4 (2025): Juli ]]>
Publisher : <![CDATA[CV. KAMPUS AKADEMIK PUBLISHING ]]>
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DOI: 10.61722/jrme.v2i4.5925
<![CDATA[This study aims to determine the effect of perceived value, trust, and WOM on repurchase intention on RON 92 fuel products. The sampling method used was purposive sampling with the criteria of domiciled in the DKI Jakarta area, aged at least 17 years and using Pertamax in the last three months. The number of samples in this study was 212 respondents. The analysis method used SEM (Structural Equation Modeling) using AMOS software. The results showed that perceived value and trust have a positive and significant influence on WOM and repurchase intention. However, WOM does not have a significant influence on repurchase intention on RON 92 fuel products.]]>
<![CDATA[PENGARUH ANIMOSITY PRODUCT JUDGEMENT DAN BOYCOTT PARTICIPATION TERHADAP PURCHASE UNWILLINGNESS PRODUK PRO-ISRAEL ]]>
<![CDATA[Ulfatunnisa Ulfatunnisa]]>;
<![CDATA[Dita Puruwita]]>;
<![CDATA[Nadya Fadillah Fidhyallah]]>
<![CDATA[ JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI ]]>
Publisher : <![CDATA[CV. KAMPUSA AKADEMIK PUBLISING ]]>
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DOI: 10.61722/jemba.v2i4.1216
<![CDATA[This study aims to examine the influence of animosity, product judgment, and boycott participation on purchase unwillingness toward pro-Israel products among Generation Z in DKI Jakarta. The research employed a quantitative method with a survey approach. The population consisted of Generation Z individuals residing in DKI Jakarta who had previously consumed Starbucks products. A purposive sampling technique was used to select 150 respondents. Data were collected through questionnaires using a Likert scale. The data analysis was conducted using Structural Equation Modeling (SEM) with SPSS and AMOS software. The results indicate that animosity has a positive and significant effect on both boycott participation and purchase unwillingness but does not affect product judgment. Furthermore, boycott participation significantly influences purchase unwillingness, whereas product judgment does not. Additionally, boycott participation is proven to mediate the effect of animosity on purchase unwillingness, while product judgment does not serve as a mediator. This study contributes to marketing strategies that incorporate social values.]]>
<![CDATA[PENGARUH INFLUENCER MARKETING TERHADAP BRAND AWARENESS DAN PURCHASE INTENTION PRODUK SKINCARE TRUE TO SKIN PADA MEDIA SOSIAL TIKTOK ]]>
<![CDATA[Yeni Dwi Atika]]>;
<![CDATA[Dita Puruwita]]>;
<![CDATA[Nofriska Krissanya]]>
<![CDATA[ JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI ]]>
Publisher : <![CDATA[CV. KAMPUSA AKADEMIK PUBLISING ]]>
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DOI: 10.61722/jemba.v2i4.1218
<![CDATA[This study aims to examine the effect of Influencer Marketing on Brand Awareness and Purchase Intention of true to skin skin skincare products on Tiktok social media. The method used is quantitative research with a survey approach. The research population is skincare users aged 18-34 years in the Bekasi City area who have an interest in buying true to skin skincare products on TikTok social media. The sampling technique used a non-probability purposive sampling method with a total of 120 respondents. Data was obtained through a closed questionnaire using a Likert scale. Data processing was carried out using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS) approach using SmartPLS version 4 software, with indicators VIF, R-square, effect size (F2), Q-square (Q2), Goodness of Fit (GoF). The results showed that Influencer Marketing has a positive and significant effect on Purchase Intention, and Brand Awareness. Brand Awareness has a positive and significant effect on Purchase Intention. In addition, Brand Awareness plays a significant role in mediating the influence of influencer marketing on Purchase Intention.]]>
<![CDATA[PENGARUH PRICE PERCEPTION, SELF CONTROL, CONSUMER ENGAGEMENT DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSIVE BUYING DALAM FITUR LIVE SHOPPING TIKTOK ]]>
<![CDATA[Oktafiani, Ananda]]>;
<![CDATA[Dita Puruwita]]>;
<![CDATA[Nofriska Krissanya]]>
<![CDATA[ JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Vol. 2 No. 4 (2025): JULI ]]>
Publisher : <![CDATA[CV. KAMPUSA AKADEMIK PUBLISING ]]>
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DOI: 10.61722/jemba.v2i4.1224
<![CDATA[The rise of social commerce, particularly through the live shopping feature on Tiktok, hastransformed consumer behavior, especially in relation to impulsive buying. This study aims to analyze theinfluence of price perception, self-control, consumer engagement, and hedonic shopping motivation onimpulsive buying behavior within the context of Tiktok's live shopping feature in the Jakarta area. Aquantitative approach was employed using a survey method involving 180 Generation Z respondents whoactively use Tiktok Shop. Data were analyzed using Structural Equation Modeling (SEM) based on thePartial Least Squares (PLS) technique with the assistance of SmartPLS 4.0 software. The results revealthat price perception, consumer engagement, and hedonic shopping motivation have a positive andsignificant effect on impulsive buying. Conversely, self-control has a negative and significant effect,reaffirming its role as an internal factor capable of restraining impulsive urges. These findings align withthe Stimulus-Organism-Response (S-O-R) theoretical framework employed in this study. This researchcontributes to the digital consumer behavior literature and offers practical implications for marketers indesigning strategic interventions that ethically stimulate or manage impulsive purchasing behavior withinthe live commerce ecosystem.]]>
