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All Journal Jurnal Industri Pariwisata Jurnal Manajemen Bisnis Kewirausahaan Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Bisnis, Manajemen, dan Keuangan JURNAL RUMPUN MANAJEMEN DAN EKONOMI JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PENG: Jurnal Ekonomi dan Manajemen Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi PESHUM
Terrylina Arvinta Monoarfa
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Religion Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

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PENGARUH CITRA DESTINASI WISATA DAN PENGALAMAN BERWISATA TERHADAP INTENSI MENGUNJUNGI KEMBALI PADA WISATAWAN OBYEK WISATA PEMANDIAN AIR PANAS GUNUNG TORONG KABUPATEN PANDEGLANG Sabila Noerhanifati; Dientje Griandini; Terrylina Arvinta Monoarfa
Jurnal Industri Parawisata Vol 3, No 1 (2020): JULY
Publisher : Universitas Sahid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36441/pariwisata.v3i1.46

Abstract

Analisis Penerapan E-Korespondensi Pada PT X Novinda Elisia; Marsofiyati Marsofiyati; Terrylina Arvinta Monoarfa
Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Vol. 1 No. 3 (2023): September: MASIP: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/masip.v1i3.312

Abstract

This research was conducted at PT X which aims to find out the implementation, the impact of the implementation and the effectiveness of implementing e-Correspondence according to the views of employees at PT X. In this study the authors used a qualitative method with a case study approach. Data collection techniques used are interviews, observation and literature study. This data analysis technique includes data reduction, data presentation and drawing conclusions. The results obtained in this study are that the use of e-correspondence at PT X has not been implemented optimally, as evidenced by the presence of several obstacles that occur. Therefore, regular implementation must be optimized so that employees have a basis for carrying out effective correspondence activities.
Faktor-faktor yang Berperan dalam Meningkatkan Niat Beli Konsumen Produk Thrift Melalui TikTok Live Stream Ja’farush Shiddiiq; Usep Suhud; Terrylina Arvinta Monoarfa
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 3 No. 2 (2024): Juni : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v3i2.2415

Abstract

This study aims to examine the effect of social media marketing, perceived quality, brand awareness, and brand image on purchase intention of thrift products through TikTok live stream. This research is a quantitative research. Primary data was collected by distributing questionnaires to 221 respondents aged 17-35 years who use the TikTok application and are interested in thrift products located in DKI Jakarta. Purposive sampling was chosen as the sampling method, so that samples were taken with certain conditions. These conditions include: 1) TikTok application users, 2) Domiciled in DKI Jakarta, 3) Aged 17-35 years, 4) Have seen Thrift Shop live streams/content on TikTok, 5) Intend to buy thrift products on TikTok. The results of primary data analysis were carried out using the Structural Equation Modeling (SEM) method. The scale measurement used by researchers is a Likert scale of 1-6. Outlined from Strongly Disagree, Disagree, Slightly Disagree, Slightly Agree, Agree, and Strongly Agree. The results showed that social media marketing has an influence on perceived quality, brand awareness, and brand image. Then, the results also show that perceived quality and brand image affect purchase intention. Furthermore, brand awareness does not have a significant influence on purchase intention.
Analisis Pengaruh Celebrity Endorser terhadap Pembelian Produk Smartphone di Jakarta dengan Brand Credibility sebagai Variabel Intervening Arman Rafi Muhamad; Terrylina Arvinta Monoarfa; Nofriska Krissanya
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 5 No. 1 (2024): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0501.10

Abstract

ABSTRACT The purpose of this study is to determine the influence of credibility by celebrity endorsers, namely trustworthiness, expertise and attractiveness, on purchase intention of smartphone products in Jakarta with brand credibility as an intervening variable. This research uses SEM (Structural Equation Modeling) for quantification. Primary data was collected through a questionnaire using a Likert scale. The characteristics of the sample in this study are people aged 17 years and over, domiciled in the Special Region of Jakarta, have purchased smartphone products, actively use social media, and have seen smartphone review content marketed by celebrity endorsers. Data analysis was carried out using SPSS version 25 and Amos version 26 software and the sample selected to test all variables was 225 respondents. The research results show that trustworthiness and attractiveness do not have a significant effect on purchase intention. Expertise has a positive and significant effect on purchase intention. Meanwhile, trustworthiness and expertise have a positive and significant effect on brand credibility, and attractiveness has no significant effect on brand credibility. Brand credibility has a positive and significant effect on purchase intention. Keyword: Trustworthiness, Expertise, Attractiveness, Brand Credibility, Purchase Intention ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui pengaruh kredibilitas yang dimiliki oleh celebrity endorser yaitu trustworthiness, expertise, dan attractiveness terhadap purchase intention dari produk smartphone di Jakarta dengan brand credibility sebagai variabel intervening. Penelitian ini menggunakan SEM (Structural Equation Modeling) untuk kuantifikasi. Data primer dikumpulkan melalui kuesioner dengan menggunakan skala Likert. Karakteristik sampel pada penelitian ini adalah orang berusia 17 tahun keatas, berdomisili Daerah Khusus Jakarta, pernah membeli produk smartphone, aktif menggunakan media sosial, dan pernah melihat konten review smartphone yang dipasarkan oleh celebrity endorser. Analisis data dilakukan dengan menggunakan perangkat lunak SPSS versi 25 dan Amos versi 26 dab sampel yang dipilih untuk menguji semua variabel sebanyak 225 responden. Hasil penelitian menunjukkan bahwa trustworthiness dan attractiveness tidak berpengaruh signifikan terhadap purchase intention. Expertise berpengaruh secara positif dan signifikan terhadap purchase intention. Sedangkan trustworthiness dan expertise berpengaruh secara positif dan signifikan terhadap brand credibility, dan attractiveness tidak berpengaruh signifikan terhadap brand credibility. Brand credibility berpengaruh secara positif dan signifikan terhadap purchase intention. Kata kunci: Trustworthiness, Expertise, Attractiveness, Brand Credibility, Purchase Intention
Mengukur Keputusan Turis Mengunjungi Makam Imogiri: Studi Dark Tourism Rifqi Raihandhika; Usep Suhud; Terrylina Arvinta Monoarfa
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 5 No. 02 (2024): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0502.02

Abstract

ABSTRAK Tujuan penelitian ini adalah untuk menguji pengaruh eWOM, citra destinasi, dan aksesibilitas terhadap minat berkunjung dan keputusan berkunjung di Makam Kerajaan Imogiri. Penelitian ini menggunakan SEM (Structural Equation Model) untuk kuantifikasi. Data primer dikumpulkan melalui kuesioner dengan skala likert enam poin. Karakteristik sampel penelitian ini adalah orang-orang yang pernah melihat atau mendengar ulasan minimal satu kali tentang Makam Kerajaan Imogiri di Internet, pernah melakukan perjalanan (minimal satu kali) ke tempat wisata Makam Kerajaan Imogiri dalam lima tahun terakhir, dan berusia minimal 17 tahun. Pengolahan data menggunakan perangkat lunak SPSS 25 dan AMOS 26 dengan menggunakan 210 sampel responden. Hasil penelitian menunjukkan bahwa citra destinasi tidak berpengaruh signifikan terhadap minat berkunjung di Makam Kerajaan Imogiri. eWOM berpengaruh positif dan signifikan terhadap minat berkunjung di Makam Kerajaan Imogiri. Aksesibilitas berpengaruh positif dan signifikan terhadap minat berkunjung di Makam Kerajaan Imogiri. Minat berkunjung berpengaruh positif dan signifikan terhadap keputusan berkunjung di Makam Kerajaan Imogiri. Kata kunci: eWOM, Citra Destinasi, Aksesibilitas, Niat Berkunjung, Keputusan Berkunjung ABSTRAK Tujuan dari penelitian ini adalah untuk menguji pengaruh eWOM , citra destinasi , dan aksesibilitas terhadap niat berkunjung dan keputusan berkunjung di Makam Raja Imogiri. Penelitian ini menggunakan SEM ( Structural Equation Model ) untuk kuantifikasi. Data primer dikumpulkan melalui kuesioner dengan skala Likert enam poin. Karakteristik sampel penelitian ini adalah orang yang pernah melihat atau mendengar ulasan minimal satu kali mengenai Makam Raja-Raja Imogiri di Internet, pernah berwisata (minimal satu kali) ke tempat wisata Makam Raja-Raja Imogiri dalam lima tahun terakhir, dan minimal berusia 17 tahun. Pengolahan data menggunakan perangkat lunak SPSS 25 dan AMOS 26 dengan menggunakan 210 sampel responden. Hasil penelitian menunjukkan bahwa citra destinasi tidak berpengaruh signifikan terhadap niat berkunjung di Makam Raja Imogiri. eWOM berpengaruh positif dan signifikan terhadap niat berkunjung di Makam Raja Imogiri. Aksesibilitas berpengaruh positif dan signifikan terhadap niat berkunjung di Makam Raja Imogiri. Niat berkunjung berpengaruh positif dan signifikan terhadap keputusan berkunjung di Makam Raja Imogiri. Kata kunci: eWOM, Citra Destinasi, Aksesibilitas, Niat Berkunjung, Keputusan Berkunjung
Pelaksanaan Layanan Helpdesk Sistem Informasi ASN pada Instansi X Tsulis Shoumi Fatin; Susan Febriantina; Terrylina Arvinta Monoarfa
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 2 No. 1 (2023): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v2i1.545

Abstract

In the digital era, information technology has been applied to various fields, one of which is services. Currently, online-based services can make it easier for someone to ask for information or submit a complaint about something related to an institution or company. This research was conducted to determine the implementation of ASN Information System helpdesk services at institution X. This research used a qualitative method with a case study type of research. Data collection methods used are observation, interviews, and literature study. Participants in this study were employees of the SIASN helpdesk service. The results of this study indicate that the implementation of the ASN information system helpdesk service has been running quite well in terms of system usage, service appearance, and features of the service. However, in practice there are still obstacles, there is a lack of responsibility of service providers such as the response time given is not fast response. This is supported by interview statements conducted with service provider employees.
FAKTOR-FAKTOR YANG MEMPENGARUHI INTENTION TO DONATE MELALUI PLATFORM CROWDFUNDING Adinda Nur Afifah; Andi Muhammad Sadat; Terrylina Arvinta Monoarfa
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 3 (2023): September : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i3.1302

Abstract

This study aims to identify the factors that influence the intention to donate or the intention to donate through a crowdfunding platform. The research method used was quantitative involving a sample of 216 respondents, and a pre-test was carried out on 30 respondents who are Jabodetabek people who know the crowdfunding platform as a means of donation. The data collection method in this study used a survey method by distributing questionnaires online. Researchers use data sources obtained from primary data, namely data obtained directly from the object of research. The sampling technique uses a non-probability sampling approach with a purposive sampling technique. The collected data were analyzed using SPSS software version 26. The results showed that the variables of performance expectations, trust, experiential expectations, and parasocial interactions had a positive and significant effect on the intention to donate variable. Meanwhile, the effort expectancy and facilitating conditions variables have no effect on the intention to donate variable.
Penerapan Literasi Digital di Bagian Administrasi pada Studi Kasus PT XYZ Naya Prima Yuniar; Widya Parimita; Terrylina Arvinta Monoarfa
Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Vol. 2 No. 3 (2025): Konstitusi : Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/konstitusi.v2i3.944

Abstract

This study applies a qualitative descriptive method with the aim of describing and analyzing the issues found. This qualitative approach is based on the collection of primary and secondary data. Primary data in this study were obtained through observation, interviews, and documentation, while secondary data were obtained through books, previous research, and articles relevant to this study. The data source in this study is interview transcripts obtained from a number of respondents called research informants. These informants were selected based on a certain method because their abilities or positions were considered able to describe the problems that would be the object of research. The informants of this study numbered four people consisting of one big order admin employee, two community event SPVs and one community event employee. The main objective of this study is to understand the application of digital literacy at PT XYZ, including the challenges faced in implementing digital literacy in daily work. Awareness of the importance of digital literacy has grown among employees, but its implementation is not evenly distributed. Recommended strategies to improve digital literacy include regular training, use of digital learning media, formation of internal learning communities, and improvement of technological facilities. Implementation of this strategy is important to support effective and efficient digital transformation in the PT XYZ administrative work environment.
Pengaruh Kualitas Sistem, Kualitas Informasi, dan Kualitas Layanan terhadap Loyalitas Konsumen yang dimediasi oleh Kepuasan Konsumen dalam Berbelanja Online Azzahrah Putri Haykal; Ika Febrilia; Terrylina Arvinta Monoarfa
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.02

Abstract

ABSTRACT The purpose of this research is to find out whether there is an influence of system quality, information quality, service quality on customer satisfaction and customer loyalty. This study uses a quantitative approach with SEM analysis using PLS Program. The results of this study are that there is a significant effect of system quality, information quality, and service quality on consumer satisfaction. Then the results of this study also show that there is a significant effect of system quality and service quality on consumer loyalty, while information quality has no significant effect on customer loyalty. Then the results of the study also show that there is a significant effect of information quality on consumer loyalty mediated by customer satisfaction, whereas there is no significant effect of system quality on consumer loyalty mediated by customer satisfaction and service quality on customer loyalty mediated by customer satisfaction. ABSTRAK Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh kualitas sistem, kualitas informasi, kualitas layanan terhadap kepuasan konsumen serta loyalitas konsumen. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis SEM menggunakan program PLS. Hasil dari penelitian ini adalah terdapat pengaruh yang signifikan kualitas sistem, kualitas informasi, dan kualitas layanan terhadap Kepuasan Konsumen. Kemudian hasil dari penelitian ini juga terdapat pengaruh yang signifikan kualitas sistem, dan kualitas layanan terhadap loyalitas Konsumen, sedangkan kualitas informasi tidak terdapat pengaruhtang signifikan terhadap loyalitas konsumen. Lalu hasil penelitian juga menunjukkan adanya pengaruh yang signifikan kualitas informasi terhadap loyalitas konsumen yang dimediasi oleh kepuasan konsumen, sedangkan tidak terdapat pengaruh yang signifikan kualitas sistem terhadap loyalitas konsumen yang dimediasi oleh kepuasan konsumen dan kualitas layanan terhadap loyalitas konsumen yang dimediasi oleh kepuasan konsumen.
Pengaruh Social Media Marketing, Brand Equity, dan Perceived Value Terhadap Continuance Intention pada Pengguna Marketplace di Jakarta Pratiwi, Bela; Andi Muhammad Sadat; Terrylina Arvinta Monoarfa
Jurnal Bisnis, Manajemen, dan Keuangan Vol. 4 No. 1 (2023): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0401.09

Abstract

ABSTRACT This study aims to determine the effect of social media marketing on brand equity, the effect of social media marketing on perceived value, the influence of social media marketing on customer satisfaction, the effect of brand equity on customer satisfaction, the effect of perceived value on customer satisfaction, the effect of customer satisfaction on user continuance intention of a marketplace in Jakarta. The survey method with the instrument in the form of a questionnaire is a data collection method used by researchers using a non-probability sampling technique with a convenience sampling method and also reinforced using an expert sampling technique. The sample of this research is 205 respondents who have shopped using a marketplace at least five times in the last six months and are Jakarta residents aged 17-44 years. Data analysis using SPSS version 25 and SEM (Structural Equation Model) from AMOS software version 26 to process and analyze research data. The results of this study indicate: 1) social media marketing has a significant effect on brand equity, 2) social media marketing has a significant effect on perceived value, 3) brand equity has a significant effect on customer satisfaction, 4) perceived value has a significant effect on customer satisfaction, 5) satisfaction significant effect on continuance intention. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh social media marketing terhadap brand equity, pengaruh social media marketing terhadap perceived value, pengaruh social media marketing terhadap customer satisfaction, pengaruh brand equity terhadap customer satisfaction, pengaruh perceived value terhadap customer satisfaction, pengaruh customer satisfaction terhadap continuance intention pengguna marketplace di Jakarta. Metode survei dengan instrument berupa kuesioner merupakan metode pengumpulan data yang digunakan peneliti menggunakan teknik sampel nonprobability sampling dengan metode convenience sampling dan juga diperkuat menggunakan teknik expert sampling. Sampel penelitian ini adalah 205 responden yang telah berbelanja menggunakan marketplace minimal lima kali dalam kurun waktu enam bulan terakhir dan merupakan warga Jakarta dengan usia 17-44 tahun. Data analisis menggunakan SPSS versi 25 dan SEM (Structural Equation Model) dari software AMOS versi 26 untuk mengolah dan menganalisa data hasil penelitian. Hasil penelitian ini menunjukkan: 1) social media marketing berpengaruh signifikan terhadap brand equity, 2) social media marketing berpengaruh signifikan terhadap perceived Value, 3) brand equity berpengaruh signifikan terhadap customer satisfaction, 4) perceived value berpengaruh signifikan terhadap customer satisfaction, 5) satisfaction berpengaruh signifikan terhadap continuance intention.
Co-Authors Abdurrahman Nabil Makarim Adinda Nur Afifah Aldrian Alfiyyah Rizky Shalihah Andi Muhammad Sadat Arman Rafi Muhamad Azzahrah Putri Haykal Daru Putri Kusumaningtyas Dientje Griandini Dita Puruwita Estu Handayani Faunillah Oktavia Gatot Nazir Ahmad Hanif Naufal Rafii Ika Febrilia Ja’farush Shiddiiq Julia Fernanda Marsofiyati Marsofiyati Mohamad Arfi Arnum Naya Prima Yuniar Nofriska Krissanya Novinda Elisia Pratiwi, Bela Putri Nur Cholifah Rifqi Raihandhika Sabila Noerhanifati Susan Febriantina Syifa Andarliana Putri Timothy Marcellius Prathama Tsulis Shoumi Fatin Umi Widyastuti Usep Suhud Widya Parimita, Widya