CONVERSE Journal Communication Science
Vol. 2 No. 1 (2025): July

Communication Strategy in Building Corporate Image (a Case Study on PT KAI Divre IV Tanjungkarang)

Ulfa, Wardah (Unknown)
Hernawan, Wawan (Unknown)
Poyo, M Denu (Unknown)

Article Info

Publish Date
26 Jul 2025

Abstract

This study aims to analyze the communication strategies implemented by PT KAI Divre IV Tanjungkarang in building a positive corporate image. The research uses a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation. The findings show that PT KAI employs external strategies via Instagram @siger.railway, mass media, and safety campaigns, while internal strategies include officer training and inter-departmental coordination. The research is analyzed using Weber’s Social Action Theory and Blumer’s Symbolic Interactionism, revealing that the company’s communication acts are rational, symbolic, and consistent in building public trust.

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Journal Info
CONVERSE Journal Communication Science
Website

Abbrev

converse

Publisher

Indonesian Journal Publisher

Subject

Languange, Linguistic, Communication & Media

Description

CONVERSE: Journal Communication Science is a forum for researchers, students, and professionals who want to publish their writing or research. The focus and scope of CONVERSE: Journal Communication Science include: Study of mass media studies New media studies Film studies Interpersonal ...