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p-Index From 2020 - 2025
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This Author published in this journals
All Journal CONVERSE Journal Communication Science
Ulfa, Wardah
Unknown Affiliation
Languange, Linguistic, Communication & Media

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Communication Strategy in Building Corporate Image (a Case Study on PT KAI Divre IV Tanjungkarang) Ulfa, Wardah; Hernawan, Wawan; Poyo, M Denu
CONVERSE Journal Communication Science Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/converse.v2i1.4702

Abstract

This study aims to analyze the communication strategies implemented by PT KAI Divre IV Tanjungkarang in building a positive corporate image. The research uses a descriptive qualitative approach, with data collected through in-depth interviews, observation, and documentation. The findings show that PT KAI employs external strategies via Instagram @siger.railway, mass media, and safety campaigns, while internal strategies include officer training and inter-departmental coordination. The research is analyzed using Weber’s Social Action Theory and Blumer’s Symbolic Interactionism, revealing that the company’s communication acts are rational, symbolic, and consistent in building public trust.
Co-Authors Denu Poyo Wawan Hernawan