Journal of Management, Economic, and Accounting
Vol. 4 No. 2 (2025): Juli-Desember

The Influence of Service Quality and Product Quality on Customer Satisfaction in Shopee Cosmetic E-Commerce Online Sales

Januardi Sidauruk (Unknown)
Rossanty , Yossie (Unknown)

Article Info

Publish Date
19 Jul 2025

Abstract

This study aims to analyse the effect of service quality and product quality on customer satisfaction in online sales of Shopee e-commerce cosmetics. The method used in this research is a quantitative method with a survey approach through a questionnaire to 100 respondents. The data analysis technique uses multiple linear regression with the help of SPSS. The results showed that service quality and product quality have a positive and significant influence on customer satisfaction. Product quality has a more dominant influence than service quality. The implications of this research provide insight to sellers in e-commerce to improve product quality and service to increase customer satisfaction.

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Journal Info
Journal of Management, Economic, and Accounting
Website

Abbrev

JMEA

Publisher

Universitas Dehasen Bengkulu

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...