<![CDATA[This research aims to analyze the content of TikTok account @aderahmatkuliner and assess its influence on visitation decisions in the culinary area of Pakansari, Bogor. The TikTok content in this study is evaluated using three indicators: Quality, Quantity, and Sender’s Expertise. The research adopts a quantitative method with data collected through a questionnaire. Data analysis involves multiple linear regression. The findings indicate that Quality is the most dominant aspect of the content, followed by Quantity and Sender’s Expertise. Simultaneously, all three indicators collectively influence visitation decisions. Partially, among these indicators, Quality has the most significant impact. Given the study's focus on visitation decisions, it can be concluded that the Quality aspect of @aderahmatkuliner's TikTok content serves as a primary reference for tourists when deciding to visit the culinary area of Pakansari, Bogor.]]>
Copyrights © 2025
