<![CDATA[Career plays a crucial role in an individual’s life and should be developed from an early age. However, many Generation Alpha adolescents have not yet realized their career interests. This study aims to determine the feasibility and effectiveness of "Aku dan Kesadaran Karirku" e-book as a tool for increasing students’ career awareness. Development followed the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). The study involved 152 eighth-grade students from four MTs N in Sleman, Yogyakarta. Data collection techniques included career awareness scales and interview guidelines. Feasibility was measured on a Likert scale of 1-5 (4.8 = very feasible). Practicality assessments yielded scores of 4.45 (individual trial), 4.12 (small group), 4.19 (large group), and 4.43 (teachers), indicating high effectiveness. Wilcoxon test showed significant improvement (p < 0.05). The findings conclude that the developed e-book is feasible and effective for enhancing career awareness, serving as an innovative tool for school counselors. Keywords: career awareness, alpha generation, e-book, guidance and counseling media]]>
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