Jurnal Pendidikan dan ekonomi (JUPEK)
Vol 5 No 1 (2023): Jurnal Pendidikan dan Ekonomi (JUPEK)

PENGARUH KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN TERHADAP PENJUALAN DI SWISS-BELHOTEL DI JAYAPURA

Mugiati, Mugiati (Unknown)
Wadjo, Muhammad Amin (Unknown)



Article Info

Publish Date
14 Dec 2023

Abstract

Research methods used in this research is quantitative method. The quantitative method is a method of research that is based on a questionnaire, which is used to examine the population and the particular sample, data collection using research instruments, quantitative data analysis / statistics, with the aim to test the hypothesis that has been set. Results of research conducted to prove that there is a positive and significant influence between the quality of service to the level of sales. It can be seen from the ttabel> thitung (3.158> 1.670) with a significantly by 0.001 <0.05. The results of this study showed a significant relationship between the quality of service to the level of sales. This means that the quality of services provided by the Swiss-Bel Hotel Jayapura will increase sales, conversely the lower the quality of services provided to reduce the level of sales in the Swiss-Bel Hotel Jayapura. Customer satisfaction variables also affect the level of sales. It can be seen from the ttabel> thitung (2,038> 1,670) with significantly by 0.012 <0.05. The results of this study showed a significant relationship between customer satisfaction on the level of sales. This means that the higher the level of satisfaction perceived by customers on the Swiss-Bel Hotel Jayapura will increase sales, conversely the lower the satisfaction level of the customers would decrease the level of sales in Swiss-Bel Hotel Jayapura.

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Journal Info

Abbrev

jupek

Publisher

Subject

Economics, Econometrics & Finance Education Other

Description

Jurnal Pendidikan dan Ekonomi (JUPEK), merupakan jurnal terbitan berkala dengan nomor e-ISSN (onlie) 2746-1092 yang dikelola oleh Program Studi Pendidikan Ekonomi Institut Sains dan Kependidikan (ISDIK) Kie Raha Maluku Utara dengan menggunakan Open Journal System (OJS), sehingga JUPEK dapat diakses ...